What lunacy would cause a 55-year-old white male to embroil himself in the world of New Orleans rap - as ideas man, talent-spotter, lyricist, and would-be producer? Nik Cohn has loved (and hated) hip-hop since its birth and loved (and hated) New Orleans for even longer - an addiction he's never wanted to kick. But nothing prepared him for the experience of being pitched, more or less by accident, into the role of Triksta, rap impresario. A white alien in a black world, with no funding or qualifications, and not a clue what he was doing, he had to rethink himself from scratch. Surrounded by a cast that included such names as Choppa and Soulja Slim, Big Ramp and Lil T, Bass Heavy, Fifth Ward Weebie, and Shorty Brown Hustle, he entered a world of tiny backstreet studios, broken-down slums and gun turfs.Triksta is the story of a three-year odyssey to the heart of rap, and New Orleans, and self-knowledge.