Business Analytics for Managers

Wolfgang Jank is Associate Professor in the Department of Decisions, Operations & Information Technologies and Director, Center for Complexity in Business, at the Smith School of Business, University of Maryland. He is interested in using ideas from statistics and data mining to solve problems in marketing, information systems, and operations management. Dr. Jank has authored over seventy refereed articles, book chapters and conference papers. He has  co-authored two books, Statistical Methods in e-Commerce Research and Modeling Online Auctions.

From the book reviews: "The book is organized so that it may be viewed as a collection of eight lectures. I think this is a good way to approach the book. ... the book does a nice job of delivering on its main objectives and I recommend it to anyone who desires to know more about the practice and the potential of business analytics." (Mark A. McComb, Technometrics, Vol. 54 (4), November, 2012)

• Introduction.- Exploring & Discovering Data.- Data Modeling I - Basics.- Data Modeling II - Making Models More Flexible.- Data Modeling III - Making Models More Selective.- Data Modeling IV - Fine Tuning Your Model.- Introduction to the Statistical Software R.