Fashionable Childhood

Children in Advertising

Häftad, Engelska, 2017

376 kr

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Beskrivning

Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years. With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy’s special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children’s fashion is presented globally. With the market for children’s fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

Produktinformation

Utgivningsdatum:2017-06-15
Mått:154 x 232 x 12 mm
Vikt:480 g
Format:Häftad
Språk:Engelska
Antal sidor:264
Förlag:Bloomsbury Publishing PLC
ISBN:9781472568441
Översättare:Malkki, Eva, Malkki, Eva (Independent Translator, Finland)

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik

Mer om författaren

Annamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.

Recensioner i media

Vanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models.

Innehållsförteckning

Introduction: Childhood as Media Spectacle1 Historically Constructed Childhood2 Fashionable Childhood3 Innocent Children4 Eroticized Innocence5 Fashion as the Sexualizer of Children?6 Heterosexual Innocence7 Queer Children in Fashion Advertising8 Sexualization is the Name of the GameEpilogue: The Right to One’s Own StyleBibliographyIndex