Häftad, Engelska, 2017
Marketing Fashion Footwear
The Business of Shoes
Av Tamsin McLaren, Fiona Armstrong-Gibbs
Del i serien Required Reading Range
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Beskrivning
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.Featured contributors:Margaret Briffa, BriffaMarc Debieux, Cheaney & SonsJason Fulton, This MementoMarc Goodman, Giancarlo RicciSimon Jobson, Dr. MartensTracey NeulsTricia Salcido, Soft Star ShoesJohn Saunders, British Footwear AssociationJoanne StokerMary Stuart, mo Brog
Produktinformation
- Utgivningsdatum: 2017-05-04
- Mått: 210 x 270 x 13 mm
- Vikt: 544 g
- Format: Häftad
- Språk: Engelska
- Serie: Required Reading Range
- Antal sidor: 240
- Förlag: Bloomsbury Publishing PLC
- ISBN: 9781472579317
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Mer om författaren
Fiona Armstrong-Gibbs is Senior Lecturer in Fashion at Liverpool John Moores University, UK. Tamsin McLaren is a Lecturer in Marketing at the University of Bath, UK.
Recensioner i media
Each colour-coded chapter considers a distinct area, examines ethics in action and the industry perspective, and closes with discussion questions and exercises. You don't have to be a student to find this interesting, though, just someone keen to learn more about global trade, consumer behaviour and, of course, the business of shoes.
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