Fundamentals of Digital Fashion Marketing

AvClare Harris

Häftad, Engelska, 2017

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Beskrivning

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Produktinformation

Utgivningsdatum:2017-03-09
Mått:200 x 230 x 18 mm
Vikt:730 g
Format:Häftad
Språk:Engelska
Serie:Fundamentals
Antal sidor:216
Förlag:Bloomsbury Publishing PLC
ISBN:9781474220859

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Mer om författaren

Clare Harris teaches creative technologies at the University of Sussex, UK and previously taught digital fashion practices at the University of Southampton. She is also a tutor for the Open University’s Design Thinking course and runs her own design company, Millionsquid.

Recensioner i media

This is a lively and visually stimulating book that covers all the key factors associated with digital fashion business. Overall, the content provides an accessible introduction to the digital fashion marketing subject and individually, the various chapters provide useful starting points for more in-depth research on key topics such as fashion blogging, mobile devices, analytics and fashion video. [This book] definitely fits the needs of our course and also aligns with the overall strategic direction of our department, which is to continue to be at the forefront of all things digital across marketing, communication, media, PR, events and fashion management. As we are not yet using a title that focuses specifically on Digital Fashion Marketing, the project has a real strength and relevance for our teaching.

Innehållsförteckning

Introduction1. Fashion Marketing and Digital Technologies2. Fashion and Online Marketing3. Social Media and Fashion Marketing4. Fashion and Film 5. Fashion and Mobile Media 6. Digital Spaces and InnovationsBibliography Further ReadingIndex Picture Credits Acknowledgements