Typography

Häftad, Engelska, 2017

359 kr

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Beskrivning

Typography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.

Produktinformation

Utgivningsdatum:2017-01-12
Mått:158 x 228 x 18 mm
Vikt:460 g
Format:Häftad
Språk:Engelska
Serie:Basics Design
Antal sidor:200
Upplaga:2
Förlag:Bloomsbury Publishing PLC
ISBN:9781474225281

Utforska kategorier

Grafisk design inom Kultur
Typografi och kalligrafi inom Kultur

Mer om författaren

Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .

Recensioner i media

Typography is a thorough, well-organised and engaging book, which guides the reader through practical, contextual and theoretical issues and considerations associated with typographic design and use. The structure, content and format of the book lends itself perfectly as a core text for any Graphic Design degree.

Innehållsförteckning

Introduction1 A Brief History of TypographyThe evolution of type/Theory and principles2 Looking at TypeWhere type is used/What is type?/Typefaces and fonts/Typeface style/Italic or oblique?/Looking at a typeface/Typeface anatomy/x-height/Absolute and relative measurementsIndustry view: TOKY3 Type ClassificationBasic classifications/Block typefaces/Roman typefaces/Roman variations/Types of serifs/Serif variations/Gothic typefaces/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces/Type classification for a digital age/Industry view: Urban Influence4 Choosing TypeNavigating the sea of type/Type families/Using multiple typefaces/Text hierarchy/Text hierarchy for the digital age/Type on a page/Numerals/Drop and standing capitals/Special characters/Ligatures/The right character for the job/Non-alphabetical typefaces/Industry view: Triboro Design5 Setting TypeLeading/Tracking/Kerning/Spacing/Overprinting and knocking out/ Legibility and readabilityIndustry view: Designbolaget6 Type GenerationHand-drawn type/Building letterforms/Font generation/Dynamic type for the screenIndustry view: Leftloft7 Type RealizationMaterials/Printing techniques/Print finishingIndustry view: Graphical HouseExercisesGlossaryAcknowledgements and creditsIndex