Typografi och kalligrafi

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA**One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level, Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, Amazon, Disney, Target, and Nike, as well as personal passion projects.  Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity.Logos that Last also includes:Detailed case studies that follow designs from concept to completionTips for turning a good idea into a great logoStrategies for extending a great logo into a dynamic brand systemAdvice for turning your passion into your professionWith Logos that Last, discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process.

The essential and bestselling guide to typography from beloved design educator Ellen Lupton—revised and expanded to include new and additional voices, examples, and principles, and a wider array of typefaces."Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography  The bestselling Thinking with Type in a revised and expanded third edition: This is the definitive guide to using typography in visual communication. Covering the essentials of typography, this book explores everything from typefaces and type families to kerning and tracking to grids and layout principles.Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. Historical and contemporary examples of graphic design show how to learn the rules and how to break them. Critical essays, eye-opening diagrams, helpful exercises, and dozens of examples and illustrations show readers how to be inventive within systems that inform and communicate.Featuring 32 pages of new content, the third edition is revised and refined from cover to cover:More fonts: old fonts, new fonts, weird fonts, libre fonts, Google fonts, Adobe fonts, fonts from independent foundries, and fonts and lettering by women and BIPOC designers Introductions to diverse writing systems, contributed by expert typographers from around the world Demonstrations of basic design principles, such as vi­sual balance, Gestalt grouping, and responsive layout Current approaches to typeface design, including Variable fonts and optical sizes Tips for readability, legibility, and accessibility Stunning reproductions from the Letterform Archive  Thinking with Type is the typography book for everyone: designers, writers, editors, students, anyone who works with words on page or screen, and enthusiasts of type and lettering. Readers will also love Ellen Lupton's book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.

Typografi är språk för ögat. Typografisk handbok är sedan många år standardboken om typografi på svenska, konkret hjälpreda och normgivare på det grafiska området, använd i undervisning på alla nivåer, oundgänglig för var och en som arbetar med text. Tillsammans med Svenska Akademins ordlista och Språknämndens skrivregler står den numera tätt tryckt intill många datorer. Detta är en efterlängtad ny upplaga, helt omarbetad, moderniserad och med mycket nyskrivet material. Ur innehållet: Den lättlästa texten Praktiska skrivregler Mått och måttsystem Typografiska regler för skiljetecken, förkortningar, siffror, rubriker, indrag och uppställningar Ombrytningsregler Marginaler Paginering Bildplacering Korrekturläsning Omfångsberäkning med mera

Strindbergs lilla röda är en både nördig och allmänbildande resa genom bokens, typografins och läsningens historia. Med Röda rummet som prisma berättar Alexandra Borg och Nina Ulmaja hur allt började och hur det fortsatt. Det är oavbrutet lärorikt och underhållande, och varje vackert formgiven sida genomsyras av kärlek till Boken.

"Man köper heldre en vacker bok för en krona än en ful för 50 öre.""

August Strindberg

Den har kallats »Sveriges första moderna roman«. Röda rummet utkom första gången 1879 och väckte omedelbart stor uppmärksamhet. Sedan dess har boken utkommit i över 140 utgåvor, filmatiserats, blivit serieroman och översatts till ett stort antal språk. Men förutom att vara en klassisk roman är Röda rummet en Bok. Skriven, formgiven, tryckt, såld och läst. Hur gick det till på Strindbergs tid? Hur går det till idag?

Josef Müller-Brockmann studied architecture, design and history of art in Zurich and worked as a graphic designer and teacher. His work is recognized for its simple designs and his clean use of fonts, shapes and colors, which still inspires many graphic designers throughout the world today. Since the 1950s grid systems help the designer to organize the graphic elements and have become a world wide standard. This volume provides guidelines and rules for the function and use for grid systems from 8 to 32 grid fields which can be used for the most varied of projects, the three-dimensional grid being treated as well. Exact directions for using all of the grid systems possible presented are given to the user, showing examples of working correctly on a conceptual level. Or simply put: a guidebook from the profession for the profession.

A chunky sticker book with thousands of individual letters that can be turned into uniquely idiosyncratic messages or decorations of all kinds.Everyone loves the cool graphic look of the classic ransom note, and letters cut from newspapers make any message a little edgy yet playful.Now The Ransom Note Sticker Book makes it easy to spell out anything you like and capture that unique look. Thousands of stickers – A to Z, plus accents, numerals, and punctuation – in a host of fonts and typefaces are ready for your messages.You can use them to add colour to your journals, you can name your stuff, or you can give a valentine's card a mysterious anonymous touch... Stationery, wrapping paper, and collages will all benefit from these alphabets, and they make the perfect gift for the crafter, journal-keeper or scrap-booker.With a grungy, vintage letterpress vibe, the letters irresistibly recall the age of print newspapers - and the collection includes type ornaments, woodblock illustrations and a range of accents for elegant, multilingual ransom notes.

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style .In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

As a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.

Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media. Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.

Type Tricks: User Design is a dissemination of the author's research into typeface legibility. What to consider when choosing fonts in difficult reading situations including signage, small point sizes, glance-like reading or scanning? But also what to look out for when designing for struggling readers, for example people with low-vision, elderly, children and people with dyslexia.This kind of research is normally communicated in scientific papers, which takes a long time to read and understand. In this book, all findings are presented in an illustrative and easily accessible way. The book has a small amount of text and lots of illustrations presenting more than 140 tips from evidence-based research.

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks.This book goes beyond just inspiration—it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer.Features include:Expert insights from trend forecaster and LogoLounge founder Bill GardnerCase studies from visionary designers worldwideFrameworks for understanding trends and projecting future visual languagesA global perspective from industries, cultures, and design erasExplorations of future brand environments, including AI, the metaverse, and sensory branding500+ visuals, including logos, identities, timelines, and moreThis visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves—and how to build marks that last.

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers alike.

Showcasing creative pairings and ingenious applications of Serif and Sans Serif typefaces as well as a rich selection of type specimen, Sans in Use and Serif in Use act as a reference point to inspire type designers and type lovers alike. In the world of typography, it is not uncommon to see combinations of serif and sans serif typefaces in the same design. However, it takes skill to combine them in order to avoid tension and clashes, and ensure maximum readability of the text in the design. From font weights to classifications, each font has its own distinct personality, and should be carefully paired to convey the right tone and mood of the design. Featuring a selection of type specimens, their design applications, and the thoughts that go behind the craft, Sans in Use / Serif in Use collates the best combinations of the two typeface categories and serves as a reference point for inspiration-seeking designers and typographers.

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design.'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' GuardianHow do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.

This is the workbook companion to Katja Haas's `Brush Lettering and Watercolour'. It offers plenty of space for your own lettering and watercolour creations, as well as a compact overview of the basics of brush lettering and instructions for writing and decorating with brushes.

With hundreds of ornate alphabet stickers, Ye Olde Ransom Note Sticker Book brings the perfect vintage vibes to any journal, collage or scrapbook.Personalize your junk journal, send mysterious messages, or simply stick your name on stuff! There are endless uses for these beautiful sticky letters. With complete alphabets in a variety of antique typographic styles – from medieval gothic to renaissance fonts, and Victorian alphabets – you’re free to create any message you want. Organized by letter, with plenty of accents, punctuation marks, numbers and even some antique typographical curiosities, this book is the perfect addition to your junk journal or crafting supplies.Skittledog Sticker Books are loved by junk journalers, collage artists and scrapbookers for their fun and imaginative range. Make sure to check out:The Ransom Note Sticker BookGraffiti Alphabet Sticker BookThe Curious Collectables Sticker BookAll the Feels: A Sticker Book of Faces and Emotions

A showcase of London’s street nameplates – from the curious to the ornate.All around London, you can find a remarkable public archive of lettering in the city’s street nameplates. A unique collection of styles and forms that stretches back to the 17th century, these little labels hide in plain sight – we use their information daily, but too often fail to really notice them. And they aren’t just visual anchors, telling us where we are; but temporal anchors too, telling us where we’ve come from.This expertly curated collection documents the most significant, beautiful and curious street signs, from enamel plates to incised lettering, the simplest cast iron signs to gloriously ornamental architectural plaques.It’s a visual and typographical journey through the history of a great metropolis. Along the way, the fascinating stories behind these unassuming treasures are uncovered, revealing where they came from before being affixed to brick or stone for decades to come. We’re introduced to the iconic nameplates of the City of Westminster, the stunning tiled signs of Hampstead and the revival nameplates of Lambeth, as well as the ghost signs of the no-longer existent NE postal district.London Street Signs is a striking visual record of our collective history that will appeal to design and history enthusiasts alike.

Learn to design simple, powerful, and timeless logos.*Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA**One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com*When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind.In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communication with minimal information to create logos using simple, monochromatic shapes.This comprehensive volume includes:How to apply a strong, simple, and minimal design aesthetic to logo designWhy gridding is important, and understanding the golden ratio and when to use itHow to sketch and refine logos through tracing, then grid and execute a mark in Adobe IllustratorFine-tuning techniques to ensure visual integrityKnowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

This treasury of script and cursive fonts offers artists and designers a broad range of type styles that richly convey the elegant intricacies of hand lettering. Includes the flowing elegance of Liberty; the sturdy formality of Piranesi Bold Italic; the airy Art Deco flair of Hannover; and more. Many include upper- and lower-case alphabets, plus numerals.

Revisit the lost art of writing with these fun prompts, worksheets, exercises—and more!—and experience the many benefits of writing by hand, including increased focus and memory, relaxation, and creative expression.Writing by hand may seem passé in the digital age, but it shouldn’t be dismissed as simply an activity for grade schoolers—it offers countless benefits that have been studied by researchers, brain neurologists, therapists, educators, and others who are invested in helping handwriting thrive in an age of advancing technology. Handwriting may be slower than typing—but this gives your brain more time to process information, and stimulates neurological connections that aid in memory, focus, and composition. The process of handwriting can also have a soothing, calming effect and can even serve as a great form of meditation. And of course, it’s a great way of expressing your individuality and personal style. The Lost Art of Handwriting explores the history of writing longhand, and reintroduces proper stroke sequences, letter forms, and techniques for evaluating and improving your handwriting. You will discover how the amazing variety of letter forms provide endless opportunities for making these alphabets your own, and how to choose alternatives that fit your preferences while keeping your writing neat, consistent, and unique to you. You’ll learn how to connect letters in cursive writing to help you write more smoothly, and with practice, more efficiently. Learn how easy it is to apply what you’ve learned into your everyday life with tips for integrating handwriting practice into already jam-packed schedules. Soon, you’ll notice a steady increase in the relaxation, value, and joy that handwriting offers to everyone who persists in putting the pen or pencil to paper.

‘Takenobu Igarashi is a master-mentor who taught me the ABCs of form (and life)’John MaedaIn the mid-1970s designer Takenobu Igarashi began a prolific, decade-long exploration into possibilities of three-dimensional typography. His first experiments with axonometric lettering appeared on magazine covers, posters, and record sleeves – taking influence from the avant garde typography of the 1920s but rendered afresh as bold sculptural letterforms. Timeless, arresting, and technically dazzling, Igarashi’s signature style demonstrates a mastery of three-dimensional type and perspective draftsmanship, refined long before the introduction of computers into the design industry.A to Z offers an exhaustive guide to Igarashi’s experiments with typography, featuring not only his celebrated print and physical works – many photographed specially for this publication – but also a first look, using never before seen archival work, at the plans, drawings and production drafts behind his iconic works. Spanning early print works, hand-drawn experiments, self-initiated sculptural pieces, and highprofile 3D identities for a range of international clients and institutions, A to Z is a long overdue overview of one of the most revered but least celebrated graphic designers of the 20th century.

Discover the incredible power of fonts - how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies. 'A fascinating insight into how type can influence our feelings, our senses, and even our taste' -- Professor Charles Spence, University of Oxford'Most books about fonts are written for designers - Sarah brings the power of fonts to everyone' -- Patrick Burgoyne, Editor of Creative Review'This book is an inspiration' -- ***** Reader review'Ground-breaking' -- ***** Reader review'Beautiful and fun! A fantastic read' -- ***** Reader review'Love this book! Couldn't put it down and read it from cover to cover' -- ***** Reader review'A really interesting and insightful book' -- ***** Reader review*********************************************************************************************************We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They're hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.

‘Type Tricks’ is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. ‘Type Tricks’ is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught at during their time at school. It’s the perfect reference book.The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don’t have to remember every single one of them.

Type Tricks: Layout Design is the follow-up to Type Tricks and the second book in the trilogy of user manuals about typography related matters. The first book was about type design, the second book is about type layout and the final book will be about type usability. Sometimes you do not have the time to read a book cover to cover, but you simply are looking for some main pointers to help you move forward. This book is precisely for these kinds of situations. The book covers both key typography rules as well as the underlying structure of the working process in layout design. In an illustrative format and easily accessible style, it presents the different stages of working with typography. The collection of rules provides more than 200 tips for creating readable layouts and typography settings. The book touches on matters of typography for both print and digital media: from letter spacing, paragraph breaks, text adjustment, leading, emphasis, hierarchy to grid systems.Layout guidelines are difficult to remember, but with this book you do not have to know them all by heart. The format is small and handy, so you can always have it on hand when you need to check the rules. Type Tricks: Layout Design takes its outset in the author's experience as a teacher of typography, her practical experience with designing layouts and her academic research into improving reading through good typography.

Rare, versatile, copyright-free volume offers the largest, finest collection of Art Nouveau typographic material: 137 complete alphabets (U & lc); 23 upper-case fonts; 33 sets of decorative initials; 1951 monograms; 146 signet designs; 179 miscellaneous designs (many with borders) and numerous ornaments. Plus, a selection of Gothic, Roman and Italic faces.