Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.

McCaffrey has delivered a captivating exploration of the psychology of invention, a lively romp into the pleasures of puzzles, and a practical guidebook for overcoming the roadblocks to creativity. Don’t miss it!

• PrefaceIntroductionChapter 1: The Nonsense Method of TeachingChapter 2: More Nonsense in TeachingChapter 3: Functional FixednessChapter 4: Design FixationChapter 5: Brainswarming: Solving Problems TogetherChapter 6: Analogy BlindnessChapter 7: Other Blind Spots around Goals and AssumptionsChapter 8: Solving Like AnimalsChapter 9: Visual BlendingChapter 10: Unconscious CreativityChapter 11: Evolution and CreativityChapter 12: Diagnosing Creative WeaknessesChapter 13: ContradictionsChapter 14: Unlimited FeaturesChapter 15: Back to the ChildlikeAppendix A: Hints and SolutionsAbout the Author

Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.

McCaffrey has delivered a captivating exploration of the psychology of invention, a lively romp into the pleasures of puzzles, and a practical guidebook for overcoming the roadblocks to creativity. Don’t miss it!

• PrefaceIntroductionChapter 1: The Nonsense Method of TeachingChapter 2: More Nonsense in TeachingChapter 3: Functional FixednessChapter 4: Design FixationChapter 5: Brainswarming: Solving Problems TogetherChapter 6: Analogy BlindnessChapter 7: Other Blind Spots around Goals and AssumptionsChapter 8: Solving Like AnimalsChapter 9: Visual BlendingChapter 10: Unconscious CreativityChapter 11: Evolution and CreativityChapter 12: Diagnosing Creative WeaknessesChapter 13: ContradictionsChapter 14: Unlimited FeaturesChapter 15: Back to the ChildlikeAppendix A: Hints and SolutionsAbout the Author

Dr. Tony McCaffrey has built a new approach to improving creativity that has led to an effective technique to overcome every known mental blind spot to creativity. He teaches at Eagle Hill School in Hardwick, MA, and helps lead the company, Innovation Accelerator, Inc., which uses his techniques to help companies solve problems.

McCaffrey has delivered a captivating exploration of the psychology of invention, a lively romp into the pleasures of puzzles, and a practical guidebook for overcoming the roadblocks to creativity. Don’t miss it!

• PrefaceIntroductionChapter 1: The Nonsense Method of TeachingChapter 2: More Nonsense in TeachingChapter 3: Functional FixednessChapter 4: Design FixationChapter 5: Brainswarming: Solving Problems TogetherChapter 6: Analogy BlindnessChapter 7: Other Blind Spots around Goals and AssumptionsChapter 8: Solving Like AnimalsChapter 9: Visual BlendingChapter 10: Unconscious CreativityChapter 11: Evolution and CreativityChapter 12: Diagnosing Creative WeaknessesChapter 13: ContradictionsChapter 14: Unlimited FeaturesChapter 15: Back to the ChildlikeAppendix A: Hints and SolutionsAbout the Author