Television and the Making of Richard Nixon

Häftad, Engelska, 2022

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Beskrivning

While Richard Nixon's accomplishments and shortcomings are well-documented, one often ignored aspect of his career is his influence on the media conduct of politicians. Nixon pioneered the use of visual media in politics, beginning in the 1940s during his Congressional service. His historic "Checkers" speech was the first of its kind: a politician using television to save his political career. His appearances on entertainment television, which are now a normal feature of most national political campaigns, broke new ground as well.This book details the blueprint Nixon set for using television to achieve political goals. Presidents have often used innovative media as strategic methods of communication and public relations. The author argues that Nixon pioneered television media, using it consistently to connect with the American public.

Produktinformation

Utgivningsdatum:2022-07-28
Mått:152 x 229 x 13 mm
Vikt:322 g
Format:Häftad
Språk:Engelska
Antal sidor:258
Förlag:McFarland & Co Inc
ISBN:9781476686639

Utforska kategorier

Politiskt ledarskap inom Samhälle och politik
Amerikas historia inom Historia och arkeologi
Television inom Kultur

Mer om författaren

William T. Horner is Curators’ Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.

Recensioner i media

“Engaging reevaluation of Richard Nixon’s adversarial relationship with the mainstream media...a crisp narrative that relates Nixon’s high and low moments as a practicing politician...recommended”—Choice

Innehållsförteckning

Table of ContentsAcknowledgmentsPrefaceIntroductionPart I: Lessons LearnedOne. Innovation in Political Communication in the Visual AgeTwo. Writing a Book and the First LessonThree. The Second and Third Lessons: Checkers and the Crisis Within the Crisis of Eisenhower’s Heart AttackFour. Nixon’s South American AdventureFive. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959Six. Campaign ’60 as a “Crisis,” Part OneSeven. Campaign ’60 as a “Crisis,” Part TwoEight. A Seventh “Crisis” and More Lessons about the News Media: Running for Governor in California in 1962 and the Debut of Nixon’s ManifestoNine. Lessons Nixon Learned from LBJPart II: The Lessons AppliedTen. The “Wilderness” Years Were Not the “Non-Media” YearsEleven. The Man for All MediaTwelve. Nixon as a Television Guest with a VengeanceThirteen. The Primary Battle and the Road to MiamiFourteen. Campaign ’68: The Nixon AnswerFifteen. Laughing-in to the White House: Comedy and the Nixon CampaignSixteen. Working the RefsConclusionChapter NotesBibliographyIndex