Television and the Making of Richard Nixon

William T. Horner is Curators’ Distinguished Teaching Professor of Political Science at the University of Missouri in Columbia, Missouri. He has written, or co-written, five other books.

“Engaging reevaluation of Richard Nixon’s adversarial relationship with the mainstream media...a crisp narrative that relates Nixon’s high and low moments as a practicing politician...recommended”—Choice

• Table of ContentsAcknowledgmentsPrefaceIntroductionPart I: Lessons LearnedOne. Innovation in Political Communication in the Visual AgeTwo. Writing a Book and the First LessonThree. The Second and Third Lessons: Checkers and the Crisis Within the Crisis of Eisenhower’s Heart AttackFour. Nixon’s South American AdventureFive. Nixon Makes a Crisis Out of His Visit to the Soviet Union in 1959Six. Campaign ’60 as a “Crisis,” Part OneSeven. Campaign ’60 as a “Crisis,” Part TwoEight. A Seventh “Crisis” and More Lessons about the News Media: Running for Governor in California in 1962 and the Debut of Nixon’s ManifestoNine. Lessons Nixon Learned from LBJPart II: The Lessons AppliedTen. The “Wilderness” Years Were Not the “­Non-Media” YearsEleven. The Man for All MediaTwelve. Nixon as a Television Guest with a VengeanceThirteen. The Primary Battle and the Road to MiamiFourteen. Campaign ’68: The Nixon AnswerFifteen. Laughing-in to the White House: Comedy and the Nixon CampaignSixteen. Working the RefsConclusionChapter NotesBibliographyIndex