Shani Orgad is Professor of Media and Communications at the London School of Economics and Political Science and author of Heading Home: Motherhood, Work, and the Failed Promise of Equality.Rosalind Gill is Professor of Social and Cultural Analysis at City, University of London, and author of Gender and the Media.

“Shani Orgad and Rosalind Gill’s brilliant study of the intersections within and between ‘confidence culture’ and neoliberal capitalism makes a vital contribution to how we think about gender, the body, and media. Complicating analyses on both the media representation and the user applications of the contemporary confidence movement, this crucially important book will appeal to media studies, American studies, and feminist scholars as well as a wide public audience.” - Sarah Banet-Weiser, author of (Empowered: Popular Feminism and Popular Misogyny) "Recommended. Advanced undergraduates through faculty; professionals." - M. M. Ferree (Choice) "Confidence Culture offers critical feminist insight into the conditions shaping our existence, experiences and our feelings. . . . An absolute necessity for scholars of gender, media studies, sociology and other interdisciplinary areas." - Ipsita Pradhan (LSE Review of Books) "Confidence Culture is sure to be of interest to cultural studies scholars, particularly those studying the machinations of modern feminism. The authors’ examination of a seemingly uplifting turn in popular culture exposes how oppressive systems of power persist even in these contexts; rather than empowering women, this phenomenon prompts women to reevaluate their identities to avoid blame and hides neoliberal ideologies behind feminism optics." - Amy Whiteside (Cultural Studies)

• Acknowledgments  ixIntroduction: The Confidence Imperative  11. Body Confidence  292. Confidence at Work  563. Confident Relating  764. Confident Mothering  1005. Confidence without Borders  124Conclusion: Beyond Confidence  143Notes  163Bibliography  203Index  229

Shani Orgad is Professor of Media and Communications at the London School of Economics and Political Science and author of Heading Home: Motherhood, Work, and the Failed Promise of Equality.Rosalind Gill is Professor of Social and Cultural Analysis at City, University of London, and author of Gender and the Media.

“Shani Orgad and Rosalind Gill’s brilliant study of the intersections within and between ‘confidence culture’ and neoliberal capitalism makes a vital contribution to how we think about gender, the body, and media. Complicating analyses on both the media representation and the user applications of the contemporary confidence movement, this crucially important book will appeal to media studies, American studies, and feminist scholars as well as a wide public audience.” - Sarah Banet-Weiser, author of (Empowered: Popular Feminism and Popular Misogyny) "Recommended. Advanced undergraduates through faculty; professionals." - M. M. Ferree (Choice) "Confidence Culture offers critical feminist insight into the conditions shaping our existence, experiences and our feelings. . . . An absolute necessity for scholars of gender, media studies, sociology and other interdisciplinary areas." - Ipsita Pradhan (LSE Review of Books) "Confidence Culture is sure to be of interest to cultural studies scholars, particularly those studying the machinations of modern feminism. The authors’ examination of a seemingly uplifting turn in popular culture exposes how oppressive systems of power persist even in these contexts; rather than empowering women, this phenomenon prompts women to reevaluate their identities to avoid blame and hides neoliberal ideologies behind feminism optics." - Amy Whiteside (Cultural Studies)

• Acknowledgments  ixIntroduction: The Confidence Imperative  11. Body Confidence  292. Confidence at Work  563. Confident Relating  764. Confident Mothering  1005. Confidence without Borders  124Conclusion: Beyond Confidence  143Notes  163Bibliography  203Index  229

Shani Orgad is Professor of Media and Communications at the London School of Economics and Political Science and author of Heading Home: Motherhood, Work, and the Failed Promise of Equality.Rosalind Gill is Professor of Social and Cultural Analysis at City, University of London, and author of Gender and the Media.

“Shani Orgad and Rosalind Gill’s brilliant study of the intersections within and between ‘confidence culture’ and neoliberal capitalism makes a vital contribution to how we think about gender, the body, and media. Complicating analyses on both the media representation and the user applications of the contemporary confidence movement, this crucially important book will appeal to media studies, American studies, and feminist scholars as well as a wide public audience.” - Sarah Banet-Weiser, author of (Empowered: Popular Feminism and Popular Misogyny) "Recommended. Advanced undergraduates through faculty; professionals." - M. M. Ferree (Choice) "Confidence Culture offers critical feminist insight into the conditions shaping our existence, experiences and our feelings. . . . An absolute necessity for scholars of gender, media studies, sociology and other interdisciplinary areas." - Ipsita Pradhan (LSE Review of Books) "Confidence Culture is sure to be of interest to cultural studies scholars, particularly those studying the machinations of modern feminism. The authors’ examination of a seemingly uplifting turn in popular culture exposes how oppressive systems of power persist even in these contexts; rather than empowering women, this phenomenon prompts women to reevaluate their identities to avoid blame and hides neoliberal ideologies behind feminism optics." - Amy Whiteside (Cultural Studies)

• Acknowledgments  ixIntroduction: The Confidence Imperative  11. Body Confidence  292. Confidence at Work  563. Confident Relating  764. Confident Mothering  1005. Confidence without Borders  124Conclusion: Beyond Confidence  143Notes  163Bibliography  203Index  229