Evolution of the Modern Sports Fan

Communicative Approaches

Inbunden, Engelska, 2017

1 400 kr

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Beskrivning

The concept of “fandom” has been revolutionized over the past 20 years because of various technological, cultural, and communicative advancements. Evolution of the Modern Sports Fan: Communicative Approaches explores the elements of the sports fan that have markedly changed since the turn of the century. Inherent within these investigations is the role of communication in a multitude of forms (mediated, relational, etc.) as the prototypical sports fan has most heavily shifted within this domain. From the advent of social media to the rise of fantasy sport to the increased media platforms in which to consume sport, the sports fan has never had more options for consumption—and for the rendering of his/her opinions. This edited volume offers an opportunity to advance what we now know about American sports fandom as well as the ability to debunk what scholars thought they knew about sports fandom that has now shifted.

Produktinformation

Utgivningsdatum:2017-03-21
Mått:159 x 238 x 23 mm
Vikt:526 g
Format:Inbunden
Språk:Engelska
Antal sidor:266
Förlag:Bloomsbury Publishing Plc
ISBN:9781498546270
Utmärkelser:Winner of Choice Outstanding Academic Title 2018

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Mer om författaren

Andrew C. Billings is Ronald Reagan Chair of Broadcasting and director of the University of Alabama Program in Sports Communication.Kenon A. Brown is assistant professor of public relations at The University of Alabama.

Recensioner i media

Editors Billings and Brown (both, Univ. of Alabama) have assembled a collection of essays from young scholars exploring various facets of sport fans and fandom. From communication and psychological perspectives, the work includes both reviews and original empirical research. Beginning with topics related to aspects of sport fans, such as the association between team identification (i.e., a psychological connection to a sport team) and personality dimensions, experiences of team identification, and the concept of “Basking in Reflected Glory,” the authors then examine applications of fanship to areas including the relationship between identification and nationalist attitudes. Later chapters explore outcomes of sport fanship such as deviant behaviors, reactions to team and athlete scandals, and possible future areas of sport fan research including uses and gratifications, technology usage, and virtual reality. Altogether the work is a much-needed update and review of empirical fan research for social scientists. Although the book is geared toward sport fans, it is strongly recommended reading for researchers exploring fans of all interests. Summing Up: Highly recommended. Graduate students, researchers, and professionals.

Innehållsförteckning

ContentsAcknowledgmentsChapter 1: “Far From Monolithic: The Enigma of the Modern Sports Fan”Andrew C. Billings and Kenon A. BrownUnit I.Anatomy of the Modern Sports FanChapter 2:“Highly-Identified Sports Fans’ and Personality Traits”Michael B. DevlinChapter 3:“Antecedents and Consequences of Team Identification: What Elements Reinforce NFL Fans’ Identification and How Does This Identification Work on Behavioral Intentions?”Eunyoung Kim and Karla K. GowerChapter 4:“Beyond BIRGing and CORFing: Longitudinal Historical Performance Measures and the Impact on Fan Expectations”Stan DielChapter 5:“Of Sport and Schadenfreude: Fandom, Rival Successes and Failures, and the Introduction of Glory Out of Reflected Failure (GORF) Measurements”Andrew C. Billings, Fei Qiao, Kenon A. Brown, and Michael DevlinUnit II.Applications for the Modern Sports FanChapter 6:“Athletes as the New Investment Vehicle: Advancing the Meaning of Brand Personas in Sports Media”Brandon K. Chicotsky