David Deacon is Professor of Communication and Media Analysis at Loughborough University, UK.Michael Pickering is Emeritus Professor of Media and Cultural Analysis at Loughborough University, UK.Peter Golding is Emeritus Professor at Northumbria University, UK.Graham Murdock is Emeritus Professor of Culture and Economy at Loughborough University, UK.

This welcome new edition is updated and expanded, providing scholars with the what, why and how of communication research. Practical, accessible and truly invaluable.

• Preface to the First Edition Preface to the Second Edition Preface to the Third Edition Acknowledgements1. Approaching research 2. Dealing with documentation 3. Selecting and sampling 4. Asking questions 5. Handling numbers 6. Counting contents 7. Analysing texts 8. Unpacking news 9. Viewing the image 10. Interpreting images 11. Being an observer 12. Attending to talk 13. Taking talk apart 14. Making comparisons 15. Using computers 16. Beyond methodology: the what, how and why of researching communications GlossaryBibliographyIndex