Emanuele Coccia is Associate Professor at the École des Hautes Études en Sciences Sociales (EHESS), Paris.Donatien Grau is Head of Contemporary Programs at the Musée d’Orsay, Paris.

“Coccia and Grau's insightful account of 10 Corso Como presents a model where multiple disciplines do not just sit side by side but blend together holistically under one roof. This is a compelling case study of a transitional and ever-shifting space that is wholly in tune with the rhythm and pace of our time.”Hans Ulrich Obrist, Artistic Director, Serpentine Galleries, London“Is some of the future of the art museum to be found in the intimate experience that comes in 10 Corso Como, the ultimate, curated ‘concept store’? Coccia and Grau have found food for museum thought in a retail temple of fashion and living.”Michael Govan, CEO and Director, Los Angeles County Museum of Art

• Preface In Action vii1 Absolute Commerce 12 The Eternal and the Ephemeral 383 The Far Ends of Fashion 93Postface At Calm 127Notes 131

Emanuele Coccia is Associate Professor at the École des Hautes Études en Sciences Sociales (EHESS), Paris.Donatien Grau is Head of Contemporary Programs at the Musée d’Orsay, Paris.

“Coccia and Grau's insightful account of 10 Corso Como presents a model where multiple disciplines do not just sit side by side but blend together holistically under one roof. This is a compelling case study of a transitional and ever-shifting space that is wholly in tune with the rhythm and pace of our time.”Hans Ulrich Obrist, Artistic Director, Serpentine Galleries, London“Is some of the future of the art museum to be found in the intimate experience that comes in 10 Corso Como, the ultimate, curated ‘concept store’? Coccia and Grau have found food for museum thought in a retail temple of fashion and living.”Michael Govan, CEO and Director, Los Angeles County Museum of Art

• Preface In Action vii1 Absolute Commerce 12 The Eternal and the Ephemeral 383 The Far Ends of Fashion 93Postface At Calm 127Notes 131

Emanuele Coccia is Associate Professor at the École des Hautes Études en Sciences Sociales (EHESS), Paris.Donatien Grau is Head of Contemporary Programs at the Musée d’Orsay, Paris.

“Coccia and Grau's insightful account of 10 Corso Como presents a model where multiple disciplines do not just sit side by side but blend together holistically under one roof. This is a compelling case study of a transitional and ever-shifting space that is wholly in tune with the rhythm and pace of our time.”Hans Ulrich Obrist, Artistic Director, Serpentine Galleries, London“Is some of the future of the art museum to be found in the intimate experience that comes in 10 Corso Como, the ultimate, curated ‘concept store’? Coccia and Grau have found food for museum thought in a retail temple of fashion and living.”Michael Govan, CEO and Director, Los Angeles County Museum of Art

• Preface In Action vii1 Absolute Commerce 12 The Eternal and the Ephemeral 383 The Far Ends of Fashion 93Postface At Calm 127Notes 131