Disney Princess Phenomenon

A Feminist Analysis

Inbunden, Engelska, 2023

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Beskrivning

The Disney Princesses are a billion-dollar industry, known and loved by children across the globe. Robyn Muir provides an exploratory and holistic examination of this worldwide commercial and cultural phenomenon in its key representations: films, merchandising and marketing, and park experiences. Muir highlights the messages and images of femininity found within the Disney Princess canon and provides a rigorous and innovative methodology for analysing gender in media. Including an in-depth examination of each princess film from the last 83 years, the book provides a lens through which to view and understand how Disney Princesses have contributed to the depiction of femininity within popular culture.

Produktinformation

Utgivningsdatum:2023-06-27
Mått:156 x 234 x 20 mm
Vikt:536 g
Format:Inbunden
Språk:Engelska
Antal sidor:256
Förlag:Bristol University Press
ISBN:9781529222098

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Genuspsykologi inom Psykologi och pedagogik
Genusvetenskap inom Samhälle och politik

Mer om författaren

Robyn Muir is Lecturer of Media and Communication at the University of Surrey. She has researched and published on the images of femininity within the Disney Princess Phenomenon, using facet methodology to explore the different areas of the wide ranging facets of the princesses. She is the founder and leader of the Disney, Culture and Society Research Network.

Innehållsförteckning

Introduction: Once Upon a TimePart 1: The FilmsIntroducing the Film Analysis Framework1. ‘Passive Dreamers’: The Beginning of the Disney Princess Phenomenon2. ‘Lost Dreamers’: A Narrative Shift in the Princess Phenomenon3. ‘Active Leaders’: Transgressive Princesses4. ‘Sacrificing Dreamers’: A Regression in the Disney Princess Phenomenon5. ‘Innovative Leaders’: A Progressive Era of PrincessesPart 2: The Consumer Experiences6. Playing Dress Up: Disney Princess Merchandising and Marketing7. Playing in the Parks: Meeting ‘Real Life’ PrincessesConclusion: Happily Ever After?