Qualitative Research Methods for Business Students

A Global Approach

AvKingsley Obi Omeihe,Christian Harrison

Häftad, Engelska, 2024

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Beskrivning

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.

Key features include:

Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies.
Exercises and Activities that give you the opportunity to apply your learning.

Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation.

Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland

Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

Produktinformation

Utgivningsdatum:2024-04-25
Mått:186 x 232 x 22 mm
Vikt:510 g
Format:Häftad
Språk:Engelska
Antal sidor:296
Upplaga:1
Förlag:SAGE Publications
ISBN:9781529601725

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Mer om författaren

Dr Kingsley O. Omeihe is co-head of Postgraduate Research, Managing Editor of African Development Policy and Insights, and Associate Professor of Marketing and Small Business at the University of West of Scotland (Paisley). Professor Christian Harrison is a scholar in the field of Leadership and Enterprise, currently holding the position of Professor of Leadership and Enterprise at the University of Bolton.

Innehållsförteckning

Chapter 1: The Nature of Qualitative ResearchChapter 2: Identifying the research topicChapter 3: The Literature Review ProcessChapter 4: Research Philosophical Perspectives and ApproachesChapter 5: Ethics in Qualitative ResearchChapter 6: Negotiating Access to Research Sites and ParticipantsChapter 7: SamplingChapter 8: Qualitative Data Collection Part IChapter 9: Qualitative Data Collection Part IIChapter 10: Qualitative Data AnalysisChapter 11: Evaluation of Qualitative ResearchChapter 12: Writing Good Qualitative Research Proposals and Dissertation Process