David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.He is the author of Interpreting Qualitative Data (Seventh Edition, 2024) and A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Second Edition, 2013). He is also the editor of Qualitative Research (Sixth Edition, 2026) and the Sage series, Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for research students and faculty at universities in Europe, Asia, Africa and Australia.Now retired from full-time work, David aims to watch one hundred days of cricket a year. He also enjoys voluntary work in an old people’s home where he sings with residents with dementia and strokes.

• Part I: Setting The SceneChapter 1: Introducing Qualitative Research - David SilvermanChapter 2: Addressing Social Problems through Qualitative Research - Ross Koppel and Joel TellesChapter 3: Ethics and qualitative research - Anne RyenPart II: Interviews And Focus GroupsChapter 4: The ′Inside′ and the ′Outside′: Finding Realities in Interviews - Jody Miller and Barry GlassnerChapter 5: Interviewing as a form of Narrative Practice - James A. Holstein and Jaber F. GubriumChapter 6: Analysing Focus Group Data - Sue WilkinsonPart III: EthnographyChapter 7: Ethnographic Practices: Theory, Method, Trends - Erika Cellini and Giampietro GoboChapter 8: Organizational Ethnography - Thomas Eberle and Christoph MaederChapter 9: Practising Reflexivity in Ethnography - Marie BuscattoPart IV: TextsChapter 10: Analysing Documents through Fieldwork - Katarina JacobssonChapter 11: Documents and Documentation - Jamie Lewis and Paul AtkinsonPart V: TalkChapter 12: Discursive Psychology – cognition and emotion in interaction - Jonathan PotterChapter 13: Conversation Analysis: Practices and Methods - John HeritagePart VI: Expanding TechnologiesChapter 14: Analysing online data - David C. GilesChapter 15: Using CDA on internet data - Johann W. Unger, Ruth Wodak and Majid KhosravinikChapter 16: Researchers and Machines: Navigating the methodologically responsible use of Artificial Intelligence Tools in Data Analysis - Christian SchmiederPart VII: Visual DataChapter 17: Analysing visual data - Susan Danby and Michael EmmisonChapter 18: Video and the Analysis of Social Interaction - Christian HeathPart VIII: Qualitative Data AnalysisChapter 19: Some pragmatics of qualitative data analysis - Tim RapleyChapter 20: Multimethod Qualitative Research - Nanna Mik-MeyerChapter 21: Constructing Grounded Theory Analyses - Anthony Bryant and Kathy CharmazChapter 22: Narrative ethnography and Everyday Storytelling - Jaber Gubrium, James Holstein and Amir MarvastiChapter 23: Systematic reviews and qualitative methods - Mary Dixon-WoodsChapter 24: Secondary analysis of qualitative data - Libby BishopChapter 25: Validity in research - Anssi PeräkyläChapter 26: The three faces of writing qualitative research: practice, genre and audience - Amir Marvasti

David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.He is the author of Interpreting Qualitative Data (Seventh Edition, 2024) and A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Second Edition, 2013). He is also the editor of Qualitative Research (Sixth Edition, 2026) and the Sage series, Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for research students and faculty at universities in Europe, Asia, Africa and Australia.Now retired from full-time work, David aims to watch one hundred days of cricket a year. He also enjoys voluntary work in an old people’s home where he sings with residents with dementia and strokes.

• Part I: Setting The SceneChapter 1: Introducing Qualitative Research - David SilvermanChapter 2: Addressing Social Problems through Qualitative Research - Ross Koppel and Joel TellesChapter 3: Ethics and qualitative research - Anne RyenPart II: Interviews And Focus GroupsChapter 4: The ′Inside′ and the ′Outside′: Finding Realities in Interviews - Jody Miller and Barry GlassnerChapter 5: Interviewing as a form of Narrative Practice - James A. Holstein and Jaber F. GubriumChapter 6: Analysing Focus Group Data - Sue WilkinsonPart III: EthnographyChapter 7: Ethnographic Practices: Theory, Method, Trends - Erika Cellini and Giampietro GoboChapter 8: Organizational Ethnography - Thomas Eberle and Christoph MaederChapter 9: Practising Reflexivity in Ethnography - Marie BuscattoPart IV: TextsChapter 10: Analysing Documents through Fieldwork - Katarina JacobssonChapter 11: Documents and Documentation - Jamie Lewis and Paul AtkinsonPart V: TalkChapter 12: Discursive Psychology – cognition and emotion in interaction - Jonathan PotterChapter 13: Conversation Analysis: Practices and Methods - John HeritagePart VI: Expanding TechnologiesChapter 14: Analysing online data - David C. GilesChapter 15: Using CDA on internet data - Johann W. Unger, Ruth Wodak and Majid KhosravinikChapter 16: Researchers and Machines: Navigating the methodologically responsible use of Artificial Intelligence Tools in Data Analysis - Christian SchmiederPart VII: Visual DataChapter 17: Analysing visual data - Susan Danby and Michael EmmisonChapter 18: Video and the Analysis of Social Interaction - Christian HeathPart VIII: Qualitative Data AnalysisChapter 19: Some pragmatics of qualitative data analysis - Tim RapleyChapter 20: Multimethod Qualitative Research - Nanna Mik-MeyerChapter 21: Constructing Grounded Theory Analyses - Anthony Bryant and Kathy CharmazChapter 22: Narrative ethnography and Everyday Storytelling - Jaber Gubrium, James Holstein and Amir MarvastiChapter 23: Systematic reviews and qualitative methods - Mary Dixon-WoodsChapter 24: Secondary analysis of qualitative data - Libby BishopChapter 25: Validity in research - Anssi PeräkyläChapter 26: The three faces of writing qualitative research: practice, genre and audience - Amir Marvasti

David Silverman trained as a sociologist at the London School of Economics and the University of California, Los Angeles. He taught for 32 years at Goldsmiths, University of London. He is interested in conversation and discourse analysis and he has researched medical consultations and HIV-test counselling.He is the author of Interpreting Qualitative Data (Seventh Edition, 2024) and A Very Short, Fairly Interesting and Reasonably Cheap Book about Qualitative Research (Second Edition, 2013). He is also the editor of Qualitative Research (Sixth Edition, 2026) and the Sage series, Introducing Qualitative Methods. In recent years, he has offered short, hands-on workshops in qualitative research for research students and faculty at universities in Europe, Asia, Africa and Australia.Now retired from full-time work, David aims to watch one hundred days of cricket a year. He also enjoys voluntary work in an old people’s home where he sings with residents with dementia and strokes.

• Part I: Setting The SceneChapter 1: Introducing Qualitative Research - David SilvermanChapter 2: Addressing Social Problems through Qualitative Research - Ross Koppel and Joel TellesChapter 3: Ethics and qualitative research - Anne RyenPart II: Interviews And Focus GroupsChapter 4: The ′Inside′ and the ′Outside′: Finding Realities in Interviews - Jody Miller and Barry GlassnerChapter 5: Interviewing as a form of Narrative Practice - James A. Holstein and Jaber F. GubriumChapter 6: Analysing Focus Group Data - Sue WilkinsonPart III: EthnographyChapter 7: Ethnographic Practices: Theory, Method, Trends - Erika Cellini and Giampietro GoboChapter 8: Organizational Ethnography - Thomas Eberle and Christoph MaederChapter 9: Practising Reflexivity in Ethnography - Marie BuscattoPart IV: TextsChapter 10: Analysing Documents through Fieldwork - Katarina JacobssonChapter 11: Documents and Documentation - Jamie Lewis and Paul AtkinsonPart V: TalkChapter 12: Discursive Psychology – cognition and emotion in interaction - Jonathan PotterChapter 13: Conversation Analysis: Practices and Methods - John HeritagePart VI: Expanding TechnologiesChapter 14: Analysing online data - David C. GilesChapter 15: Using CDA on internet data - Johann W. Unger, Ruth Wodak and Majid KhosravinikChapter 16: Researchers and Machines: Navigating the methodologically responsible use of Artificial Intelligence Tools in Data Analysis - Christian SchmiederPart VII: Visual DataChapter 17: Analysing visual data - Susan Danby and Michael EmmisonChapter 18: Video and the Analysis of Social Interaction - Christian HeathPart VIII: Qualitative Data AnalysisChapter 19: Some pragmatics of qualitative data analysis - Tim RapleyChapter 20: Multimethod Qualitative Research - Nanna Mik-MeyerChapter 21: Constructing Grounded Theory Analyses - Anthony Bryant and Kathy CharmazChapter 22: Narrative ethnography and Everyday Storytelling - Jaber Gubrium, James Holstein and Amir MarvastiChapter 23: Systematic reviews and qualitative methods - Mary Dixon-WoodsChapter 24: Secondary analysis of qualitative data - Libby BishopChapter 25: Validity in research - Anssi PeräkyläChapter 26: The three faces of writing qualitative research: practice, genre and audience - Amir Marvasti