Häftad, Engelska, 2020
Weaponized Marketing
Av Lisa Merriam, Milton Kotler
343 kr
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Beskrivning
Because Islamic jihad wins through marketing, Weaponized Marketing proposes to fight back with this marketing battle plan that uses the techniques that built the world’s leading brands to succeed where military might and diplomacy have failed.
Produktinformation
- Utgivningsdatum: 2020-04-29
- Mått: 180 x 255 x 9 mm
- Vikt: 304 g
- Format: Häftad
- Språk: Engelska
- Serie: Security and Professional Intelligence Education Series
- Antal sidor: 168
- Förlag: Bloomsbury Publishing Plc
- ISBN: 9781538137543
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