Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

• PrefaceAcknowledgmentsAbout the AuthorsPart I: Social Media Defined, Distinguished, and Delineated1. Mass Media to Niche Media2. The Framework of Social Media3. Law, Ethics, and Responsibility4. Societal Impacts of Social MediaPart 2: Communication Contexts for Social Media5. The Impact of Artificial Intelligence6. Measuring Social Media7. Business and Strategic Communications8. Crisis Communication9. Political and Civic Communication 10. Entertainment and Sports Media11. Health CommunicationsPart 3: Making the Most of Social Media 12. Keeping Up with Social MediaGlossary

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

• PrefaceAcknowledgmentsAbout the AuthorsPart I: Social Media Defined, Distinguished, and Delineated1. Mass Media to Niche Media2. The Framework of Social Media3. Law, Ethics, and Responsibility4. Societal Impacts of Social MediaPart 2: Communication Contexts for Social Media5. The Impact of Artificial Intelligence6. Measuring Social Media7. Business and Strategic Communications8. Crisis Communication9. Political and Civic Communication 10. Entertainment and Sports Media11. Health CommunicationsPart 3: Making the Most of Social Media 12. Keeping Up with Social MediaGlossary

Regina Luttrell, senior associate dean at Syracuse University’s S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

If you're looking for a textbook that centers the learner, highlights theory, and links current theory and practice, this text is a great fit.

• PrefaceAcknowledgmentsAbout the AuthorsPart I: Social Media Defined, Distinguished, and Delineated1. Mass Media to Niche Media2. The Framework of Social Media3. Law, Ethics, and Responsibility4. Societal Impacts of Social MediaPart 2: Communication Contexts for Social Media5. The Impact of Artificial Intelligence6. Measuring Social Media7. Business and Strategic Communications8. Crisis Communication9. Political and Civic Communication 10. Entertainment and Sports Media11. Health CommunicationsPart 3: Making the Most of Social Media 12. Keeping Up with Social MediaGlossary