TYLER PRIEST is the director of Global Studies in the University of Houston's College of Business. He holds a Ph.D. in history from the University of Wisconsin.

"... tells a dramatic story of imaginative businessmen and engineers who propelled Shell forward in the search for ways to locate and recover oil from the depths of the sea." - Southwestern Historical Quarterly "This book clarifies some of the concerns that are specific to a company like Shell and shows how information acquisition and processing provided the company with a tangible competitive advantage." - Business History Review "This book's narrative is sustained throughout by easily understood explanations of the technical details of drilling and production." - Journal of Southern History"

TYLER PRIEST is the director of Global Studies in the University of Houston's College of Business. He holds a Ph.D. in history from the University of Wisconsin.

"... tells a dramatic story of imaginative businessmen and engineers who propelled Shell forward in the search for ways to locate and recover oil from the depths of the sea." - Southwestern Historical Quarterly "This book clarifies some of the concerns that are specific to a company like Shell and shows how information acquisition and processing provided the company with a tangible competitive advantage." - Business History Review "This book's narrative is sustained throughout by easily understood explanations of the technical details of drilling and production." - Journal of Southern History"

TYLER PRIEST is the director of Global Studies in the University of Houston's College of Business. He holds a Ph.D. in history from the University of Wisconsin.

"... tells a dramatic story of imaginative businessmen and engineers who propelled Shell forward in the search for ways to locate and recover oil from the depths of the sea." - Southwestern Historical Quarterly "This book clarifies some of the concerns that are specific to a company like Shell and shows how information acquisition and processing provided the company with a tangible competitive advantage." - Business History Review "This book's narrative is sustained throughout by easily understood explanations of the technical details of drilling and production." - Journal of Southern History"