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Natalie-Anne Hall - Brexit, Facebook, and Transnational Right-Wing Populism, Inbunden

Inbunden, Engelska, 2023

Brexit, Facebook, and Transnational Right-Wing Populism

Av Natalie-Anne Hall

Del i serien Discourse, Power and Society

1133 kr

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Beskrivning
In Brexit, Facebook, and Transnational Right-Wing Populism, Natalie-Anne Hall takes Brexit as a case study for examining the critical consequences of the diffusion of transnational right-wing populist politics on social media. Through multi-method, qualitative research with avidly engaged pro-Brexit Facebook users in the tumultuous post-referendum period, Hall explores the effects of this participation on the on- and offline experiences of these individuals and on their interpretation of events surrounding Brexit. The book examines the socio-political and technological opportunities for this engagement with right-wing populist politics and the consequences of this engagement for transnational White victimhood and what Hall coins “Right victimhood.” Hall demonstrates how the “mainstream” political issue of Brexit acted as a catalyst for engagement with more extreme forms of right-wing politics via Facebook.
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Natalie-Anne Hall is postdoctoral research associate in the Department of Communication and Media, Loughborough University, UK.

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With this book, Hall intends to illustrate and analyze Facebook's effect on the Brexit campaign. Her book concentrates on Facebook users active during the period after the referendum (2017–19) who were born before 1980. Hall chooses this age group to capture those who have had the experience of “adapting to a rapidly changing world” (p. 9). The work also stands out because Hall complements quantitative work on social media, including interviews and "immersive observational research," with methodologies designed to understand users' intent and affect, along with the context of norms and rules surrounding particular behaviors in Facebook's milieu. Hall concludes that Facebook provided the agency for its users' grievances and an opportunity for Euroskeptic, right-wing Populism to take shape. Brexit, Facebook, and Transnational Right-Wing Populism is appropriate for general readers and scholars in political science, journalism and communication, and sociology, among other disciplines. Recommended. General readers through faculty.

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