Theory and Application of Health Acculturation

In this book, Yuxia Qian and Rukhsana Ahmed explore health acculturation, which they argue is a complex, multidimensional communication process involving concerted efforts from migrants, health professionals, researchers, community members, policymakers, and the media, rather than a unidimensional process synonymous with assimilation. Qian and Ahmed examine individual migrant health acculturation experiences, community-based culturally-centered health interventions, and cross-cultural health promotion and campaigns. Ultimately, this book unpacks the complexity surrounding the health acculturation process through different theoretical frameworks and cross-cultural applications in a range of communication contexts, including the interpersonal, family, community, organizational, and media.