Bokus
Shepherd Mpofu, Kealeboga Aiseng - Mediating Gender in African Social Media, Inbunden

Inbunden, Engelska, 2025

Mediating Gender in African Social Media

Representation, Commodification, and Sexuality

Av Shepherd Mpofu, Kealeboga Aiseng

Del i serien Gender and Sexuality in Africa and the Diaspora

1274 kr

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Beskrivning
Through African case studies, this book explores how gender and sexuality are articulated on social media. While the representation of gender in mainstream media has been studied for many decades, this book fills a gap by focusing on social media platforms like Facebook, X, Instagram, and Tik Tok, and examining representation, commodification, and sexuality on these platforms. The contributors hold a mirror to society and reflect on the issues in our current world of empowerment, where sexuality and gender preferences are respected, and sexual rights are protected by constitutions in progressive democracies. Through their research, Shepherd Mpofu, Kealeboga Aiseng, and the contributors strive to alter the male gaze, commercial benefits of commodification, and African culture as benefited and influenced by patriarchal societies.
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Shepherd Mpofu is professor of media and communication at the University of South Africa.Kealeboga Aiseng is senior lecturer in the Department of Media Studies at the University of the Witwatersrand, South Africa.

Recensioner i media

“Shepherd Mpofu and Kealeboga Aiseng bring together a long-awaited and dearly needed collection on gender and social media in the African context. Addressing different topics, among which include advertising, cyber-sexism, rap videos, and comedy, this volume brings a rich palette of knowledge and understandings of the crucial discourse on gendered identities and sexuality in African societies, and how these are articulated on social media. As such, this is a unique work worth studying for beginning and advanced scholars in gender and media studies.”

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