Damon Andrew, PhD, serves as dean, superintendent, and professor in the Anne Spencer Daves College of Education, Health, and Human Sciences at Florida State University. He earned a bachelor's degree in physical education and a master's degree in exercise physiology from the University of South Alabama, two additional master's degrees in biomechanics and sport management from the University of Florida, and a PhD in sport management from Florida State University. In addition, he completed postgraduate certificates in higher education administration from Harvard University's Graduate School of Education, Pennsylvania State University's College of Education, and Vanderbilt University's Peabody College of Education and Human Development. Andrew has served as dean at Troy University, Louisiana State University, and Florida State University, where he founded and expanded numerous academic programs and led major academic initiatives.Andrew's research has been supported by over $3 million in funding via 33 grants and contracts, and it includes over 215 peer-reviewed articles, proceedings, and book chapters as well as 150 presentations at national and international conferences. He has served as president and member at large for the North American Society for Sport Management, as financial officer for the Sport and Recreation Law Association, and as vice chair, chair-elect, and board chair of the American Association of University Administrators.Andrew is currently the associate editor of the International Journal of Sport Management and Marketing, and he previously served as editor of the Sport Management Education Journal, Journal of Applied Sport Management, and the Journal of Higher Education Management.His scholarship has been recognized with the 2025 Earle F. Zeigler Lecture Award from the North American Society for Sport Management, the Scholar Lifetime Achievement Award from the Applied Sport Management Association, the Scholar Award from the National Association for Kinesiology in Higher Education, the Southern District Scholar Award from the Society of Health and Physical Educators, and the Mabel Lee Award from the Society of Health and Physical Educators. He is the only sport management scholar to ever be elected as a fellow of both the National Academy of Kinesiology and the National Association for Kinesiology in Higher Education.Paul M. Pedersen, PhD, is a professor of sport management within the department of kinesiology in the School of Public Health at Indiana University–Bloomington (IU). He has worked as a sportswriter, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication and the activities and practices of various sport organization personnel.A research fellow and the 2025 recipient of the Distinguished Research Award from the North American Society for Sport Management (NASSM), Pedersen has published more than 12 books (including Contemporary Sport Management, Strategic Sport Communication, Encyclopedia of Sport Management, Handbook of Sport Communication, and Communication in Sport Management) and over 130 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Sociology of Sport Journal, International Review for the Sociology of Sport, and Journal of Sports Economics. He has also been a part of more than 140 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as The New York Times and China Daily.Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of five other journals. He was a 2024 inductee into the Hall of Fame of the Commission on Sport Management Accreditation (COSMA) as a Master Professor, was a recipient of the 2020 Distinguished Alumni Award from Florida State University's College of Education, and was a 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado). Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their youngest child, Carlie (and Logan), who is in college. Their oldest children, their spouses, and grandkids (Hallie and Liam; Brock and Brooke; Zack, Megan, Nolan, and Cooper) live in Idaho, Indiana, and West Virginia.

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• Part I. Introduction to Research in Sport ManagementChapter 1. Research Concepts in Sport ManagementResearch DefinedSport Management Research ClassificationsResearch TraditionsThe Evolution of Sport Management ResearchSummaryChapter 2. Ethical Issues in ResearchProtection of Human SubjectsEthical Principles and GuidelinesInstitutional Review BoardInformed ConsentScientific DishonestySummaryPart II. The Research ProcessChapter 3. Creation of Research QuestionsProblem SelectionLiterature ReviewDevelopment of a Theoretical or Conceptual FrameworkFocusing on Research QuestionsIdentification of VariablesClarification of HypothesesSummaryChapter 4. Research DesignSteps in Research DesignSamplingDetermination of Sample SizeValidity of a StudyReliability of a MeasurementSummaryChapter 5. Data Collection and AnalysisResponse RatesPreparation of Data for AnalysisScales of MeasurementDescriptive StatisticsInferential StatisticsStatistical DesignDrawing ConclusionsSummaryChapter 6. Dissemination of FindingsAcademic Conference PresentationAcademic Journal SelectionManuscript StructureJournal Publication ProcessEvaluation of Journal ArticlesWriting a White PaperSummaryPart III. Research Design in Sport ManagementChapter 7. SurveysInterviewsQuestionnairesInternet SurveysOnline Research PanelsQuestionnaire Development and DesignTypes of ErrorSummaryChapter 8. InterviewsInterview TechniquesInterview ProcessData AnalysisArtificial IntelligenceSummaryChapter 9. Observation ResearchMethodological FoundationsObservation SiteObserver RolesAutoethnography in Sport ManagementOnline Observation in Sport ManagementData CollectionField NotesData AnalysisSummaryChapter 10. Case Study ResearchApplied Research AdvantagesDefining Sport Management Case Study ResearchResearch Versus Teaching Case StudiesDesign and ImplementationResearch PreparationData CollectionData AnalysisCase Study ReportSummaryChapter 11. Historical ResearchAcademic PerspectivePractical ApplicationsResearch PrerequisitesTopic SelectionSource MaterialData AnalysisHistorical WritingSummaryChapter 12. Legal ResearchQualities of Legal ResearchNature of the Law and Legal ResearchLegal Research TechniquesSources of Legal InformationDesign and ImplementationSummaryPart IV. Statistical Methods in Sport ManagementChapter 13. Analyses of StructureImportance of Reliability and ValidityCronbach's AlphaExploratory Factor Analysis and Principal Component AnalysisConfirmatory Factor AnalysisSummaryChapter 14. Relationships Between VariablesBivariate CorrelationSimple Linear RegressionMultiple RegressionMediation, Moderation, and Conditional Process AnalysisPath AnalysisSummaryChapter 15. Significance of Group DifferencesT-TestOne-Way ANOVAOne-Way ANCOVAFactorial ANOVAFactorial ANCOVAOne-Way MANOVAOne-Way MANCOVAFactorial MANOVAFactorial MANCOVASummaryChapter 16. Prediction of Group MembershipDiscriminant AnalysisLogistic RegressionCluster AnalysisSummaryPart V. Emerging Trends and ResearchChapter 17. Theory in Sport ManagementUsing TheoryTheories in Sport ManagementSummaryChapter 18. Conjoint AnalysisIntroduction to Conjoint AnalysisApplication of Conjoint Analysis in Sport Management ResearchTheoretical FrameworkTypes of Conjoint MethodsDesigning a Conjoint StudySummaryChapter 19. Social Network Analysis in SportBackground and History of Social Network AnalysisSocial Network Analysis in SportCollecting Social Network DataAnalyzing Social Network DataStrengths and Limitations of Social Network AnalysisFuture Directions for Social Network Analysis in SportSummaryChapter 20. Sport AnalyticsDefining Sport Analytics and Its ProcessAnalytical Metrics in SportTeam and Player Performance MetricsSport Business MetricsSport Analytics Process ExamplesSummaryChapter 21. Machine LearningOverview of Machine Learning in Sport Management ResearchFundamentals of Machine LearningSupervised Learning TechniquesUnsupervised Learning TechniquesAdvanced Machine Learning MethodsSummaryChapter 22. Systematic Review and Meta-AnalysisBrief History and Development of Systematic Review and Meta-AnalysisSystematic ReviewMeta-AnalysisReporting GuidelinesSoftware and ToolsLimitationsSummary

Damon Andrew, PhD, serves as dean, superintendent, and professor in the Anne Spencer Daves College of Education, Health, and Human Sciences at Florida State University. He earned a bachelor's degree in physical education and a master's degree in exercise physiology from the University of South Alabama, two additional master's degrees in biomechanics and sport management from the University of Florida, and a PhD in sport management from Florida State University. In addition, he completed postgraduate certificates in higher education administration from Harvard University's Graduate School of Education, Pennsylvania State University's College of Education, and Vanderbilt University's Peabody College of Education and Human Development. Andrew has served as dean at Troy University, Louisiana State University, and Florida State University, where he founded and expanded numerous academic programs and led major academic initiatives.Andrew's research has been supported by over $3 million in funding via 33 grants and contracts, and it includes over 215 peer-reviewed articles, proceedings, and book chapters as well as 150 presentations at national and international conferences. He has served as president and member at large for the North American Society for Sport Management, as financial officer for the Sport and Recreation Law Association, and as vice chair, chair-elect, and board chair of the American Association of University Administrators.Andrew is currently the associate editor of the International Journal of Sport Management and Marketing, and he previously served as editor of the Sport Management Education Journal, Journal of Applied Sport Management, and the Journal of Higher Education Management.His scholarship has been recognized with the 2025 Earle F. Zeigler Lecture Award from the North American Society for Sport Management, the Scholar Lifetime Achievement Award from the Applied Sport Management Association, the Scholar Award from the National Association for Kinesiology in Higher Education, the Southern District Scholar Award from the Society of Health and Physical Educators, and the Mabel Lee Award from the Society of Health and Physical Educators. He is the only sport management scholar to ever be elected as a fellow of both the National Academy of Kinesiology and the National Association for Kinesiology in Higher Education.Paul M. Pedersen, PhD, is a professor of sport management within the department of kinesiology in the School of Public Health at Indiana University–Bloomington (IU). He has worked as a sportswriter, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication and the activities and practices of various sport organization personnel.A research fellow and the 2025 recipient of the Distinguished Research Award from the North American Society for Sport Management (NASSM), Pedersen has published more than 12 books (including Contemporary Sport Management, Strategic Sport Communication, Encyclopedia of Sport Management, Handbook of Sport Communication, and Communication in Sport Management) and over 130 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Sociology of Sport Journal, International Review for the Sociology of Sport, and Journal of Sports Economics. He has also been a part of more than 140 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as The New York Times and China Daily.Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of five other journals. He was a 2024 inductee into the Hall of Fame of the Commission on Sport Management Accreditation (COSMA) as a Master Professor, was a recipient of the 2020 Distinguished Alumni Award from Florida State University's College of Education, and was a 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado). Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their youngest child, Carlie (and Logan), who is in college. Their oldest children, their spouses, and grandkids (Hallie and Liam; Brock and Brooke; Zack, Megan, Nolan, and Cooper) live in Idaho, Indiana, and West Virginia.

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• Part I. Introduction to Research in Sport ManagementChapter 1. Research Concepts in Sport ManagementResearch DefinedSport Management Research ClassificationsResearch TraditionsThe Evolution of Sport Management ResearchSummaryChapter 2. Ethical Issues in ResearchProtection of Human SubjectsEthical Principles and GuidelinesInstitutional Review BoardInformed ConsentScientific DishonestySummaryPart II. The Research ProcessChapter 3. Creation of Research QuestionsProblem SelectionLiterature ReviewDevelopment of a Theoretical or Conceptual FrameworkFocusing on Research QuestionsIdentification of VariablesClarification of HypothesesSummaryChapter 4. Research DesignSteps in Research DesignSamplingDetermination of Sample SizeValidity of a StudyReliability of a MeasurementSummaryChapter 5. Data Collection and AnalysisResponse RatesPreparation of Data for AnalysisScales of MeasurementDescriptive StatisticsInferential StatisticsStatistical DesignDrawing ConclusionsSummaryChapter 6. Dissemination of FindingsAcademic Conference PresentationAcademic Journal SelectionManuscript StructureJournal Publication ProcessEvaluation of Journal ArticlesWriting a White PaperSummaryPart III. Research Design in Sport ManagementChapter 7. SurveysInterviewsQuestionnairesInternet SurveysOnline Research PanelsQuestionnaire Development and DesignTypes of ErrorSummaryChapter 8. InterviewsInterview TechniquesInterview ProcessData AnalysisArtificial IntelligenceSummaryChapter 9. Observation ResearchMethodological FoundationsObservation SiteObserver RolesAutoethnography in Sport ManagementOnline Observation in Sport ManagementData CollectionField NotesData AnalysisSummaryChapter 10. Case Study ResearchApplied Research AdvantagesDefining Sport Management Case Study ResearchResearch Versus Teaching Case StudiesDesign and ImplementationResearch PreparationData CollectionData AnalysisCase Study ReportSummaryChapter 11. Historical ResearchAcademic PerspectivePractical ApplicationsResearch PrerequisitesTopic SelectionSource MaterialData AnalysisHistorical WritingSummaryChapter 12. Legal ResearchQualities of Legal ResearchNature of the Law and Legal ResearchLegal Research TechniquesSources of Legal InformationDesign and ImplementationSummaryPart IV. Statistical Methods in Sport ManagementChapter 13. Analyses of StructureImportance of Reliability and ValidityCronbach's AlphaExploratory Factor Analysis and Principal Component AnalysisConfirmatory Factor AnalysisSummaryChapter 14. Relationships Between VariablesBivariate CorrelationSimple Linear RegressionMultiple RegressionMediation, Moderation, and Conditional Process AnalysisPath AnalysisSummaryChapter 15. Significance of Group DifferencesT-TestOne-Way ANOVAOne-Way ANCOVAFactorial ANOVAFactorial ANCOVAOne-Way MANOVAOne-Way MANCOVAFactorial MANOVAFactorial MANCOVASummaryChapter 16. Prediction of Group MembershipDiscriminant AnalysisLogistic RegressionCluster AnalysisSummaryPart V. Emerging Trends and ResearchChapter 17. Theory in Sport ManagementUsing TheoryTheories in Sport ManagementSummaryChapter 18. Conjoint AnalysisIntroduction to Conjoint AnalysisApplication of Conjoint Analysis in Sport Management ResearchTheoretical FrameworkTypes of Conjoint MethodsDesigning a Conjoint StudySummaryChapter 19. Social Network Analysis in SportBackground and History of Social Network AnalysisSocial Network Analysis in SportCollecting Social Network DataAnalyzing Social Network DataStrengths and Limitations of Social Network AnalysisFuture Directions for Social Network Analysis in SportSummaryChapter 20. Sport AnalyticsDefining Sport Analytics and Its ProcessAnalytical Metrics in SportTeam and Player Performance MetricsSport Business MetricsSport Analytics Process ExamplesSummaryChapter 21. Machine LearningOverview of Machine Learning in Sport Management ResearchFundamentals of Machine LearningSupervised Learning TechniquesUnsupervised Learning TechniquesAdvanced Machine Learning MethodsSummaryChapter 22. Systematic Review and Meta-AnalysisBrief History and Development of Systematic Review and Meta-AnalysisSystematic ReviewMeta-AnalysisReporting GuidelinesSoftware and ToolsLimitationsSummary

Damon Andrew, PhD, serves as dean, superintendent, and professor in the Anne Spencer Daves College of Education, Health, and Human Sciences at Florida State University. He earned a bachelor's degree in physical education and a master's degree in exercise physiology from the University of South Alabama, two additional master's degrees in biomechanics and sport management from the University of Florida, and a PhD in sport management from Florida State University. In addition, he completed postgraduate certificates in higher education administration from Harvard University's Graduate School of Education, Pennsylvania State University's College of Education, and Vanderbilt University's Peabody College of Education and Human Development. Andrew has served as dean at Troy University, Louisiana State University, and Florida State University, where he founded and expanded numerous academic programs and led major academic initiatives.Andrew's research has been supported by over $3 million in funding via 33 grants and contracts, and it includes over 215 peer-reviewed articles, proceedings, and book chapters as well as 150 presentations at national and international conferences. He has served as president and member at large for the North American Society for Sport Management, as financial officer for the Sport and Recreation Law Association, and as vice chair, chair-elect, and board chair of the American Association of University Administrators.Andrew is currently the associate editor of the International Journal of Sport Management and Marketing, and he previously served as editor of the Sport Management Education Journal, Journal of Applied Sport Management, and the Journal of Higher Education Management.His scholarship has been recognized with the 2025 Earle F. Zeigler Lecture Award from the North American Society for Sport Management, the Scholar Lifetime Achievement Award from the Applied Sport Management Association, the Scholar Award from the National Association for Kinesiology in Higher Education, the Southern District Scholar Award from the Society of Health and Physical Educators, and the Mabel Lee Award from the Society of Health and Physical Educators. He is the only sport management scholar to ever be elected as a fellow of both the National Academy of Kinesiology and the National Association for Kinesiology in Higher Education.Paul M. Pedersen, PhD, is a professor of sport management within the department of kinesiology in the School of Public Health at Indiana University–Bloomington (IU). He has worked as a sportswriter, sport management consultant, and sport business columnist. Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication and the activities and practices of various sport organization personnel.A research fellow and the 2025 recipient of the Distinguished Research Award from the North American Society for Sport Management (NASSM), Pedersen has published more than 12 books (including Contemporary Sport Management, Strategic Sport Communication, Encyclopedia of Sport Management, Handbook of Sport Communication, and Communication in Sport Management) and over 130 articles in peer-reviewed outlets such as the Journal of Sport Management, European Sport Management Quarterly, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, Sociology of Sport Journal, International Review for the Sociology of Sport, and Journal of Sports Economics. He has also been a part of more than 140 refereed presentations at professional conferences and more than 50 invited presentations, including invited addresses in China, Denmark, Hungary, Norway, and South Korea. He has been interviewed and quoted in publications as diverse as The New York Times and China Daily.Founder and editor in chief of the International Journal of Sport Communication, he serves on the editorial board of five other journals. He was a 2024 inductee into the Hall of Fame of the Commission on Sport Management Accreditation (COSMA) as a Master Professor, was a recipient of the 2020 Distinguished Alumni Award from Florida State University's College of Education, and was a 2011 inductee into the Golden Eagle Hall of Fame (East High School in Pueblo, Colorado). Pedersen lives in Bloomington, Indiana, with his wife, Jennifer, and their youngest child, Carlie (and Logan), who is in college. Their oldest children, their spouses, and grandkids (Hallie and Liam; Brock and Brooke; Zack, Megan, Nolan, and Cooper) live in Idaho, Indiana, and West Virginia.

Select Guide Rating

• Part I. Introduction to Research in Sport ManagementChapter 1. Research Concepts in Sport ManagementResearch DefinedSport Management Research ClassificationsResearch TraditionsThe Evolution of Sport Management ResearchSummaryChapter 2. Ethical Issues in ResearchProtection of Human SubjectsEthical Principles and GuidelinesInstitutional Review BoardInformed ConsentScientific DishonestySummaryPart II. The Research ProcessChapter 3. Creation of Research QuestionsProblem SelectionLiterature ReviewDevelopment of a Theoretical or Conceptual FrameworkFocusing on Research QuestionsIdentification of VariablesClarification of HypothesesSummaryChapter 4. Research DesignSteps in Research DesignSamplingDetermination of Sample SizeValidity of a StudyReliability of a MeasurementSummaryChapter 5. Data Collection and AnalysisResponse RatesPreparation of Data for AnalysisScales of MeasurementDescriptive StatisticsInferential StatisticsStatistical DesignDrawing ConclusionsSummaryChapter 6. Dissemination of FindingsAcademic Conference PresentationAcademic Journal SelectionManuscript StructureJournal Publication ProcessEvaluation of Journal ArticlesWriting a White PaperSummaryPart III. Research Design in Sport ManagementChapter 7. SurveysInterviewsQuestionnairesInternet SurveysOnline Research PanelsQuestionnaire Development and DesignTypes of ErrorSummaryChapter 8. InterviewsInterview TechniquesInterview ProcessData AnalysisArtificial IntelligenceSummaryChapter 9. Observation ResearchMethodological FoundationsObservation SiteObserver RolesAutoethnography in Sport ManagementOnline Observation in Sport ManagementData CollectionField NotesData AnalysisSummaryChapter 10. Case Study ResearchApplied Research AdvantagesDefining Sport Management Case Study ResearchResearch Versus Teaching Case StudiesDesign and ImplementationResearch PreparationData CollectionData AnalysisCase Study ReportSummaryChapter 11. Historical ResearchAcademic PerspectivePractical ApplicationsResearch PrerequisitesTopic SelectionSource MaterialData AnalysisHistorical WritingSummaryChapter 12. Legal ResearchQualities of Legal ResearchNature of the Law and Legal ResearchLegal Research TechniquesSources of Legal InformationDesign and ImplementationSummaryPart IV. Statistical Methods in Sport ManagementChapter 13. Analyses of StructureImportance of Reliability and ValidityCronbach's AlphaExploratory Factor Analysis and Principal Component AnalysisConfirmatory Factor AnalysisSummaryChapter 14. Relationships Between VariablesBivariate CorrelationSimple Linear RegressionMultiple RegressionMediation, Moderation, and Conditional Process AnalysisPath AnalysisSummaryChapter 15. Significance of Group DifferencesT-TestOne-Way ANOVAOne-Way ANCOVAFactorial ANOVAFactorial ANCOVAOne-Way MANOVAOne-Way MANCOVAFactorial MANOVAFactorial MANCOVASummaryChapter 16. Prediction of Group MembershipDiscriminant AnalysisLogistic RegressionCluster AnalysisSummaryPart V. Emerging Trends and ResearchChapter 17. Theory in Sport ManagementUsing TheoryTheories in Sport ManagementSummaryChapter 18. Conjoint AnalysisIntroduction to Conjoint AnalysisApplication of Conjoint Analysis in Sport Management ResearchTheoretical FrameworkTypes of Conjoint MethodsDesigning a Conjoint StudySummaryChapter 19. Social Network Analysis in SportBackground and History of Social Network AnalysisSocial Network Analysis in SportCollecting Social Network DataAnalyzing Social Network DataStrengths and Limitations of Social Network AnalysisFuture Directions for Social Network Analysis in SportSummaryChapter 20. Sport AnalyticsDefining Sport Analytics and Its ProcessAnalytical Metrics in SportTeam and Player Performance MetricsSport Business MetricsSport Analytics Process ExamplesSummaryChapter 21. Machine LearningOverview of Machine Learning in Sport Management ResearchFundamentals of Machine LearningSupervised Learning TechniquesUnsupervised Learning TechniquesAdvanced Machine Learning MethodsSummaryChapter 22. Systematic Review and Meta-AnalysisBrief History and Development of Systematic Review and Meta-AnalysisSystematic ReviewMeta-AnalysisReporting GuidelinesSoftware and ToolsLimitationsSummary