Writing for Social Media

Häftad, Engelska, 2018

157 kr

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Beskrivning

Engaging with customers through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it very wrong.This book walks you through how to deliver maximum benefit for your business through your social media writing. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience, and how to use social media tools.

Produktinformation

Utgivningsdatum:2018-11-12
Mått:129 x 198 x 5 mm
Vikt:102 g
Format:Häftad
Språk:Engelska
Antal sidor:80
Förlag:BCS Learning & Development Limited
ISBN:9781780174501

Utforska kategorier

Mer om författaren

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Recensioner i media

'An excellent read covering the current key components and chock full of useful advice.’

Innehållsförteckning

What is Social Media?Know What You Want To AchieveDifferent Strokes For Different FolksWho Are You?Big Ideas In Small SpacesHow To Write For Social Media on Facebook, LinkedIn, Twitter and The RestHow To Write Things People Want To ShareReady! Fire! Aim! 13 Mistakes To Avoid When Creating Social Media ContentTiming is Everything: When To Post To Social MediaEveryone's Offended: When Businesses' Social Media Posts Go Badly WrongDo Not Feed The Trolls: How To Handle Online UnpleasantnessTools of the Trade: From Apps To AnalyticsAfterword Appendix: The Top 11 Social Networks People Are Actually Using