Business Cases That Get Results

AvCarrie Marshall

Häftad, Engelska, 2019

145 kr

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Beskrivning

A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Produktinformation

Utgivningsdatum:2019-01-31
Mått:129 x 198 x 21 mm
Vikt:92 g
Format:Häftad
Språk:Engelska
Antal sidor:60
Förlag:BCS Learning & Development Limited
ISBN:9781780174556

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Mer om författaren

Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.

Recensioner i media

'A highly valuable resource, and one that would be well worth keeping to hand.'

Innehållsförteckning

Introduction: What Is A Business Case?The Key Questions Your Case Needs To AnswerThe Importance of Identifying Every StakeholderHow To Structure Your Business CaseBenefits and Outcome Analysis Thinking About RisksROI: What It Is and Why You Need To Show ItInternal Opposition: The Enemy In the Ranks Making Your Case With A PresentationThe Importance of EditingSubmitting Your Business Case Afterword