Sustainable Poultry Production in Europe

Emily Burton (Edited By) Emily gained a BSc in Animal Physiology and Nutrition from the University of Leeds and a PhD in the nutritional value of soya beans for broiler chicks from the University of Nottingham. After seven years as a post-doctoral researcher focusing on feed quality and exogenous enzyme effects on broiler performance, Emily briefly investigated use of fibrolytic enzymes to improve forage digestion in dairy cows, followed by two years as companion bird nutritionist for Mars at their Waltham Centre for Pet Nutrition. Her research now focuses on interactions between feed materials and gastrointestinal physiology in poultry. Emily is a senior lecturer at Nottingham Trent University, where she leads the Poultry Research Unit. Emily is a Council member of the World's Poultry Science Association (WPSA) UK Branch and chairs the Programme Committee of their annual meeting which is jointly held with the BSAS annual meeting. Emily is also past Chair of the BSAS Academia Association and has worked to build up the strength of the AA and to establish a strong relationship with the BSAS Industry Association. Alongside her research, Emily's passion is for helping students to develop into scientists capable of making a tangible contribution to the advancement of animal science. To this end, she invests time liaising between industry and academia and also promoting positive connections between the general public and the animal science sector.Joanne Gatcliffe (Edited By) Jo Gatcliffe completed a Zoology degree at Manchester University in 1996 and went on to gain her PhD at Manchester University and the Roslin Institute, Edinburgh in 2000. Joanne's PhD investigated muscle growth and damage in turkeys and was supported by the British Turkey Federation. On completion of her PhD Joanne accepted a technical management trainee position at British United Turkeys, where she worked for 10 years. During this period Joanne was involved in trial management and technical field support, particularly relating to meat production and meat quality, she travelled all over the world advising customers on commercial growing, catching, transport, and processing. In February 2010 Joanne joined ABN as a Developmental Nutritionist and is currently employed as Technical Development Manager for monogastrics. In this role Jo manages the technical specialists for monogastrics in providing technical field support to pig and poultry customers; oversees R&D trials; coordinates the provision of technical training to all areas of the business; and provides technical input to the commercial teams on supply chain initiatives.Helen Masey O'Neill (Edited By) Helen, known as Nell, graduated from the University of Nottingham with a BSc in Nutritional Biochemistry before going on to do her PhD, researching the influence of storage and temperature treatment on nutritional value of wheat for broilers. She progressed to postdoctoral research along with undergraduate teaching in equine science and animal nutrition at Hartpury College and later the University of Nottingham. This included supervising undergraduate and postgraduate projects which lead to her gaining accreditation with the Higher Education Academy in 2010. Teaching commitments continued into 2010-11. Nell's postdoctoral research at Nottingham included involvement in two DEFRA Link funded projects in feedstuff evaluation for pigs and poultry. Nell joined AB Vista in June 2010 as Research Manager where she is involved in managing research and development and regulatory trials for various AB Vista products.Dawn Scholey (Edited By) After completing a first degree in Applied Biology, Dawn worked as a researcher in ruminant reproduction for nine years, before joining a large multinational pet food company, specifically looking at palatability and behaviour in domestic cats. This was followed by a period in R&D managing factory trials. 2006 brought a move to Nottingham Vet School as a foundation member of staff involved in both research and teaching. Dawn also managed the radiation and histology labs there, before joining Nottingham Trent University as a PhD student in 2009. Dawn gained her PhD at Nottingham Trent University in 2012, after undertaking an EPSRC funded industrial CASE studentship in association with AB Agri entitled The optimisation of distillery co-products for use in poultry feed. Her research into environmentally sustainable forms of poultry nutrition is ongoing and she is regularly asked to speak on this topic. Dawn is in charge of poultry research at NTU alongside unit leader Emily Burton. As such Dawn collaborates with both internal and external customers to run poultry studies, mainly in the area of broiler nutrition. Dawn is also a member of both the WPSA UK Branch Council and Programme Committee for the annual spring meeting.

• : CONTENTS : CONTRIBUTORS : PREFACE : ACKNOWLEDGEMENT Part I: Creating a Resilient Industry 1: Making a Resilient Poultry Industry in Europe 2: Consumer Perceptions of Poultry Meat and Eggs: Bridging the Gap Between Public Perceptions and Reality Part II: The Economics of Sustainable Production 3: Global Context on Price Volatility and Supply Chains – Is Europe Competitive? 4: Industry Challenges Surrounding Sustainability Part III: People as a Sustainable Resource 5: How to Attract, Retain and Develop Talent within the Industry Part IV: The Role of Nutrition in Sustainability 6: Which Feedstuffs Will Be Used in the Future? 7: Limiting Factors for Nutritional Efficiency Part V: Avian and Human Health – Interactions, Opportunities and Threats 8: Food safety: prevention is better than crisis management 9: Endemic Disease – The Challenge to Reduce Antibiotic Use 10: Human Nutrition and Health – Making Products More Desirable to Consumers Part VI: The Roles of Genetics and Breeding in Sustainability 11: Breeding for Sustainability: Maintaining and Enhancing Multi-Trait Genetic Improvement 12: Increased Sustainability in Poultry Production: New Tools and Resources for Genetic Management Part VII: Environmental Sustainability 13: Reducing the Environmental Impact of Poultry Production Part VIII: Horizon 2050 14: Horizons and Prospects – a Role for WPSA? Part IX: Poster Abstracts : INDEX