Edited by Sten Söderman, Professor Emeritus of Marketing, Stockholm Business School, Stockholm University, Sweden and Harald Dolles, Professor in Sport Management, Molde University College, Specialized University in Logistics, Molde, Norway and Professor in International Business, School of Business, Economics and Law, University of Gothenburg, Sweden

'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.'

• Contents:Preface PART I: INTRODUCTION1. Research on Sport and BusinessHarald Dolles and Sten Söderman2. A Call for More Mixed Methods in Sport Management ResearchAndy Rudd and R. Burke Johnson PART II: GOVERNANCE AND PERFORMANCE3. Researching Elite Sport Systems Using Process BenchmarkingLeigh Robinson and Nikolai Böhlke4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible? Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli6. Sports Governance in Ireland: Insights on Theory and PracticeAnn Bourke7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football IndustryGeoff Walters and Sean Hamil8. The Governance of the Game: A Review of the Research on Football’s GovernanceHallgeir Gammelsæter and Benoit Senaux9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example Eivind Å. SkillePART III: MEDIA AND TECHNOLOGY10. Social Media and Prosumerism: Implications for Sport Marketing ResearchJames Santomier and Patricia Hogan11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK Chris Gratton and Harry Arne Solberg12. The Sale of Media Sports Rights: A Game Theoretic ApproachHarry Arne Solberg and Kjetil Kåre HaugenPART IV: PLACE, TIME AND SPECTATORS13. Triple Impact Assessments of Sport EventsTommy D. Andersson14. Sacrés Français! Why They Don’t Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016Boris Hellau and Michel Desbordes15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of GhentAnne-line Balduck, Marc Maes and Marc Buelens 16. What do they Really Think? Researching Residents’ Perception of Mega-sport EventsAlessandro ‘Chito’ Guala and Douglas Michele Turco17. Lessons from the Field: Spectator Research for Sport BusinessesDouglas Michele TurcoPART V: CLUB MANAGEMENT AND TEAMS18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly 19. Proposing a Relationship Marketing Theory for Sport ClubsHans Jansson and Sten Söderman20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team SportsHarald Dolles and Sten Söderman 21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory MethodologyChristos AnagnostopoulosPART VI: SPORT BRANDING AND SPONSORING23. A Review of Fan Identity and its Influence on Sport Sponsorship EffectivenessTorsten Schlesinger 24. State of the Art and Science in Sponsorship-linked MarketingT. Bettina Cornwell25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles26. Brand Equity Models in the Spotlight of Sport BusinessTim Ströbel and Herbert WoratschekPART VII: REFLECTION27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century Simon Chadwick28. The Special Features of Sport: A Critical RevisitAaron C.T. Smith and Bob Stewart29. Outlook: Sport and Business – A Future Research AgendaHarald Dolles and Sten SödermanIndex

Edited by Sten Söderman, Professor Emeritus of Marketing, Stockholm Business School, Stockholm University, Sweden and Harald Dolles, Professor in Sport Management, Molde University College, Specialized University in Logistics, Molde, Norway and Professor in International Business, School of Business, Economics and Law, University of Gothenburg, Sweden

'This Handbook is a milestone just by its existence but also because it indeed is a robust quality handbook, doing the kind of specific job such a focused academic product should do.'

• Contents:Preface PART I: INTRODUCTION1. Research on Sport and BusinessHarald Dolles and Sten Söderman2. A Call for More Mixed Methods in Sport Management ResearchAndy Rudd and R. Burke Johnson PART II: GOVERNANCE AND PERFORMANCE3. Researching Elite Sport Systems Using Process BenchmarkingLeigh Robinson and Nikolai Böhlke4. Qualitative Comparative Analysis of Sport Governing Bodies: A Tool on Ways Towards High Performance Mathieu Winand and Thierry Zintz5. Comparing Apples with Oranges in International Elite Sport Studies: Is it Possible? Veerle De Bosscher, Jasper Truyens, Maarten van Bottenburg and Simon Shibli6. Sports Governance in Ireland: Insights on Theory and PracticeAnn Bourke7. Regulation and the Search for a Profitable Business Model: A Case Study of the English Football IndustryGeoff Walters and Sean Hamil8. The Governance of the Game: A Review of the Research on Football’s GovernanceHallgeir Gammelsæter and Benoit Senaux9. Case Study Research in Sport Management: A Reflection Upon the Theory of Science and an Empirical Example Eivind Å. SkillePART III: MEDIA AND TECHNOLOGY10. Social Media and Prosumerism: Implications for Sport Marketing ResearchJames Santomier and Patricia Hogan11. The Economics of Listed Sports Events in a Digital Era of Broadcasting: A Case Study of the UK Chris Gratton and Harry Arne Solberg12. The Sale of Media Sports Rights: A Game Theoretic ApproachHarry Arne Solberg and Kjetil Kåre HaugenPART IV: PLACE, TIME AND SPECTATORS13. Triple Impact Assessments of Sport EventsTommy D. Andersson14. Sacrés Français! Why They Don’t Have Great Football Stadia; How They Will: Political, Economic and Marketing Implications of the UEFA EURO 2016Boris Hellau and Michel Desbordes15. Social Impacts of Hosting Major Sport Events: The Impact of the 2007 Arrival of a Stage of the Tour de France on the City of GhentAnne-line Balduck, Marc Maes and Marc Buelens 16. What do they Really Think? Researching Residents’ Perception of Mega-sport EventsAlessandro ‘Chito’ Guala and Douglas Michele Turco17. Lessons from the Field: Spectator Research for Sport BusinessesDouglas Michele TurcoPART V: CLUB MANAGEMENT AND TEAMS18. Portfolio Theory and the Management of Professional Sports Clubs: The Case of Maple Leaf Sports and Entertainment Norm O’Reilly 19. Proposing a Relationship Marketing Theory for Sport ClubsHans Jansson and Sten Söderman20. The Network of Value Captures in Football Club Management: A Framework to Develop and Analyse Competitive Advantage in Professional Team SportsHarald Dolles and Sten Söderman 21. Panel Econometrics in Sports Economics Research: Player Remuneration and Sporting Performance Bernd Frick22. Examining Corporate Social Responsibility in Football: The Application of Grounded Theory MethodologyChristos AnagnostopoulosPART VI: SPORT BRANDING AND SPONSORING23. A Review of Fan Identity and its Influence on Sport Sponsorship EffectivenessTorsten Schlesinger 24. State of the Art and Science in Sponsorship-linked MarketingT. Bettina Cornwell25. Participant Observation in Sport Management Research: Collecting and Interpreting Data from a Successful World Land Speed Record Attempt Mark Dibben and Harald Dolles26. Brand Equity Models in the Spotlight of Sport BusinessTim Ströbel and Herbert WoratschekPART VII: REFLECTION27. From Outside Lane to Inside Track: Sport Management Research in the Twenty-first Century Simon Chadwick28. The Special Features of Sport: A Critical RevisitAaron C.T. Smith and Bob Stewart29. Outlook: Sport and Business – A Future Research AgendaHarald Dolles and Sten SödermanIndex