Carolin Becker-Leifhold studied Business Administration and Sustainability Management. Since 2015 she has worked as a research assistant at the University of Ulm, Germany, in a third-party project for sustainability in the textile industry. She is also a PhD student at the University of Ulm and is writing her PhD thesis about ​​Sharing Economy and collaborative clothing consumption. Mark Heuer is an Associate Professor of Management at the Sigmund Weis School of Business at Susquehanna University, USA. Mark previously held positions in the governmental, nonprofit, and private sectors for over 30 years. His research interests include sustainability, social issues management, and national culture.

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• IntroductionSection 1 - The Fast Fashion Phenomena and Its Consequences from a Sustainability Point of ViewChapter 1: Rana Plaza as a threat to the fast fashion model? An analysis of institutional responses to the disaster in GermanyChapter 2: Evaluating fast fashion: examining the micro and the macro perspectiveSection 2 - Fast Fashion and the ConsumerChapter 3: Mind the gap; fashion consumers’ intentions and behaviorsChapter 4: Drivers and obstacles of ethical fashion consumptionChapter 5: Knowing better, but behaving emotionally: strong emotional undertone in the fast fashion consumptionChapter 6: From myopia to boycott: consumer acceptance of, and resistance to, fast fashionChapter 7: Enabling sustainable behaviours through M-Commerce app design: focus on the fast fashion industrySection 3: Alternative Models for a Sustainable Fashion ConsumptionChapter 8: Consumer colour and style preferences: a new approach to tackling the textile waste conundrumChapter 9: Looking backwards and forwards in sustainable fashion: comparison of two social enterprises to circulate used clothesChapter 10: Innovative sustainability in South Asian garment supply chains: the case of MAS Holdings in Sri LankaChapter 11: Sustainable fashion: a hybrid business model for social, economic, and environmental responsibility in HaitiChapter 12: Product service systems: a viable business model for fashion brands?Chapter 13: Redirecting the fashion industry toward eco-effective practicesChapter 14: To wear or to own? Influences of values on the attitudes toward and the engagement in collaborative fashion consumptionSection 4: Supply Chain InsightsChapter 15: Evaluating social transparency in global fashion supply chainsChapter 16: A for Fabrics: Innovation and waste preventionChapter 17: From sustainable sourcing to sustainable consumption: the case of DBL Group in BangladeshConclusion

Carolin Becker-Leifhold studied Business Administration and Sustainability Management. Since 2015 she has worked as a research assistant at the University of Ulm, Germany, in a third-party project for sustainability in the textile industry. She is also a PhD student at the University of Ulm and is writing her PhD thesis about ​​Sharing Economy and collaborative clothing consumption. Mark Heuer is an Associate Professor of Management at the Sigmund Weis School of Business at Susquehanna University, USA. Mark previously held positions in the governmental, nonprofit, and private sectors for over 30 years. His research interests include sustainability, social issues management, and national culture.

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• IntroductionSection 1 - The Fast Fashion Phenomena and Its Consequences from a Sustainability Point of ViewChapter 1: Rana Plaza as a threat to the fast fashion model? An analysis of institutional responses to the disaster in GermanyChapter 2: Evaluating fast fashion: examining the micro and the macro perspectiveSection 2 - Fast Fashion and the ConsumerChapter 3: Mind the gap; fashion consumers’ intentions and behaviorsChapter 4: Drivers and obstacles of ethical fashion consumptionChapter 5: Knowing better, but behaving emotionally: strong emotional undertone in the fast fashion consumptionChapter 6: From myopia to boycott: consumer acceptance of, and resistance to, fast fashionChapter 7: Enabling sustainable behaviours through M-Commerce app design: focus on the fast fashion industrySection 3: Alternative Models for a Sustainable Fashion ConsumptionChapter 8: Consumer colour and style preferences: a new approach to tackling the textile waste conundrumChapter 9: Looking backwards and forwards in sustainable fashion: comparison of two social enterprises to circulate used clothesChapter 10: Innovative sustainability in South Asian garment supply chains: the case of MAS Holdings in Sri LankaChapter 11: Sustainable fashion: a hybrid business model for social, economic, and environmental responsibility in HaitiChapter 12: Product service systems: a viable business model for fashion brands?Chapter 13: Redirecting the fashion industry toward eco-effective practicesChapter 14: To wear or to own? Influences of values on the attitudes toward and the engagement in collaborative fashion consumptionSection 4: Supply Chain InsightsChapter 15: Evaluating social transparency in global fashion supply chainsChapter 16: A for Fabrics: Innovation and waste preventionChapter 17: From sustainable sourcing to sustainable consumption: the case of DBL Group in BangladeshConclusion

Carolin Becker-Leifhold studied Business Administration and Sustainability Management. Since 2015 she has worked as a research assistant at the University of Ulm, Germany, in a third-party project for sustainability in the textile industry. She is also a PhD student at the University of Ulm and is writing her PhD thesis about ​​Sharing Economy and collaborative clothing consumption. Mark Heuer is an Associate Professor of Management at the Sigmund Weis School of Business at Susquehanna University, USA. Mark previously held positions in the governmental, nonprofit, and private sectors for over 30 years. His research interests include sustainability, social issues management, and national culture.

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• IntroductionSection 1 - The Fast Fashion Phenomena and Its Consequences from a Sustainability Point of ViewChapter 1: Rana Plaza as a threat to the fast fashion model? An analysis of institutional responses to the disaster in GermanyChapter 2: Evaluating fast fashion: examining the micro and the macro perspectiveSection 2 - Fast Fashion and the ConsumerChapter 3: Mind the gap; fashion consumers’ intentions and behaviorsChapter 4: Drivers and obstacles of ethical fashion consumptionChapter 5: Knowing better, but behaving emotionally: strong emotional undertone in the fast fashion consumptionChapter 6: From myopia to boycott: consumer acceptance of, and resistance to, fast fashionChapter 7: Enabling sustainable behaviours through M-Commerce app design: focus on the fast fashion industrySection 3: Alternative Models for a Sustainable Fashion ConsumptionChapter 8: Consumer colour and style preferences: a new approach to tackling the textile waste conundrumChapter 9: Looking backwards and forwards in sustainable fashion: comparison of two social enterprises to circulate used clothesChapter 10: Innovative sustainability in South Asian garment supply chains: the case of MAS Holdings in Sri LankaChapter 11: Sustainable fashion: a hybrid business model for social, economic, and environmental responsibility in HaitiChapter 12: Product service systems: a viable business model for fashion brands?Chapter 13: Redirecting the fashion industry toward eco-effective practicesChapter 14: To wear or to own? Influences of values on the attitudes toward and the engagement in collaborative fashion consumptionSection 4: Supply Chain InsightsChapter 15: Evaluating social transparency in global fashion supply chainsChapter 16: A for Fabrics: Innovation and waste preventionChapter 17: From sustainable sourcing to sustainable consumption: the case of DBL Group in BangladeshConclusion