Emerging Dynamics of Sustainability in Multinational Enterprises

Edited by John R. McIntyre, Professor & Executive Director, CIBER, Scheller College of Business, Georgia Institute of Technology, US, Silvester Ivanaj, Professor, ICN Business School and researcher, CEREFIGE, Vera Ivanaj, Associate Professor, ENSIC and researcher, CEREFIGE, Université de Lorraine, Nancy, France and Rabi N. Kar, Principal, SLC, University of Delhi, India

‘This book gives insights into sustainable development and how MNEs and other enterprises are responding to this in their business models. It places special emphasis on the Indian story and, at the same time, tries to explore alternative business models from other parts of the world (such as Africa) that can ensure sustainable development globally. Taking a balanced and multidimensional approach, this book discusses a wide range of literature, opinions, empirical models and case studies, dealing with complex dimensions of the thematic issues.’

• Contents: Introduction: Emerging Dynamics of Sustainability in Multinational Enterprises John R. McIntyre, Silvester Ivanaj, Vera Ivanaj and Rabi N. KarPART I MNES AND MANAGING SUSTAINABLE BUSINESS DYNAMICS 1. The Role of Multinational Enterprises in Promoting System-Level Innovations in the Finnish Food IndustryKaisa Sorsa 2. Are Local Businesses or MNEs more Environmentally Sustainable? Some Evidence from AsiaDavid Griffith 3. Push Factors Causing Outward FDI from Select Asian Economies: Is Sustainability a Concern?Niti Bhasin, K.V. Bhanu Murthy and Vandana Jain 4. CSR and Networked OrganisationsBernard Girard and Corinne Gendron 5. Convergence and Divergence of Transnational Regulation: The Issue of MNEs and Corporate Social ResponsibilityJoseph Effiong PART II INNOVATIVE STRATEGIC CHOICES AND SUSTAINABLE DEVELOPMENT 6. Implications for Multinational Enterprises Seeking a Sustainable Virtual Environment Using The Building Blocks of Social Media.Thierry Houé, Klaus N. Schmidt and Renato Guimaraes7. The Internationalization Path and Sustainability Dynamics in Emerging Economies: The Case of Indian SMEsGabriele Suder 8. Sustainable Development Through Consumer Well-Being and Life Satisfaction: Preliminary Findings and Strategy Implications from Study in IndiaSanjay K. Jain and Parul Goel 9. DKCMUL: a Case Study in Sustainable DevelopmentNancy H. Vaz and G.A. Raikar PART III EMERGING NATIONS AND SUSTAINABLE DEVELOPMENT 10. Environmental Kuznets Curve: CO2 Emissions, Pollution Havens and Type of Economic DevelopmentK.V. Bhanu Murthy and Niti Bhasin 11. Measuring Environmental ConsciousnessKavita Sharma and Monika Bansal 12. Sustainable Agricultural Marketing Strategies and Practices: An Indian ExperienceMinakshi, Anil K. Swain and Amrita Kaur 13. Resource Dynamics of Outbound Acquisitions: Evidence from the Indian IT IndustrySumati Varma and Rabi N. Kar 14. Sustainability through AfricapitalismYosef Kebede Index