Stars and Stardom in Brazilian Cinema

Tim Bergfelder is Professor of Film Studies at the University of Southampton. He is one of the editors of the journal Screen, an editorial advisory board member for Transnational Cinemas and Cinema&Cie, and a co-editor of Berghahn’s ‘Film Europa’ series. His publications include Film Architecture and the Transnational Imagination: Set Design in 1930s European Cinema (2007) and Destination London: German-Speaking Émigrés and British Cinema, 1925-1950 (2008).

“The volume embraces diverse and nuanced approaches to stardom…; all [contributors] succeed in putting their findings into readable prose. A thorough scholarly apparatus is included. The volume represents a major contribution to star studies.” • Choice“This is [a] rich text which examines a diverse range of Brazilian stars across different time periods, genres and media platforms. Furthermore, with authors employing a wide range of approaches incorporating race, sexuality, age and gender, this volume collectively adds a new wealth of knowledge to the study of global cinematic stardom, thus far underrepresented in film scholar- ship. The set of images highlighting key performers and performances readers may be unfamiliar with is also a nice touch which adds to the overall appeal of the book.” • Historical Journal of Film, Radio and Television“The strength and originality of this tightly edited volume lie in its historical perspective and comprehensiveness. Each chapter works well on its own, but also forms part of a larger design, and the editors have done an excellent job in mapping the terrain of stardom in Brazil over a century. I know of no other volume, focused on the cinemas of Latin America, that attempts the same chronological range, from early cinema to the present day.” • John King, University of Warwick

• IntroductionLisa Shaw and Tim BergfelderChapter 1. Consuming visions: female stars, the melindrosa and desires for a Brazilian film industryMaite CondeChapter 2. A star system created by fans: Pernambucan cinema in the 1920sLuciana Corrêa de AraújoChapter 3. A star in the spotlight: Carmen Santos and Brazilian cinema of the 1920sAna PessoaChapter 4. Carmen Miranda: from national star to global brandAna Rita Mendonça and Lisa ShawChapter 5. Cinelândia magazine and the creation of home-grown movie stars in the 1950sLisa ShawChapter 6. Oscarito and Grande Otelo: ‘the terrible twosome’Jõao Luiz Vieira and Leonardo MacarioChapter 7. Eliane Lage: a falling star in the skies of the TropicsAna Carolina de Moura Delfim MacielChapter 8. Radio stars on screen: critiques of stardom in Moacyr Fenelon’s Tudo azul (1952)Luís Alberto Rocha MeloChapter 9. Jece Valadão, the ‘charming crook’: a star image between tradition and modernityRafael de Luna FreireChapter 10. José Mojica Marins versus Coffin Joe: auteurism and stardom in Brazilian cinemaLaura CanepaChapter 11. As loiras: Brazil’s screen blondesStephanie DennisonChapter 12. A star is born: the rising profile of the non-professional actor in recent Brazilian cinemaCharlotte GleghornChapter 13. The black body reframed: Lázaro Ramos and the performance of interracial loveBen HoffChapter 14. Seu Jorge as a cross-media star: from local authenticity to global appealKatia Augusta MacielChapter 15. Latin lover or Latin(o) loser? Rodrigo Santoro and the Hollywood stereotypeDaniel O’BrienNotes on ContributorsBibliographyIndex