Hairy Hippies and Bloody Butchers

Juliane Riese is Associate Professor of Business Economics at Østfold University College in Halden, Norway.

"As a wealthy western democracy with strong green credentials in many areas, Norway would appear to offer a receptive environment for Greenpeace. However, the country's pro-whaling policy has created an antagonistic relationship with the global NGO, forcing it to develop a different set of tactics and strategies in Norway compared to similar countries such as Sweden and the Netherlands. Juliane Riese expertly analyzes this complicated relationship and Greenpeace's efforts to replicate its global anti-whaling campaign in a nation with a strong commitment to whaling. Her rich sociological insights derived from systems theory and Gregory Bateson's double-bind concept, combined with her first-hand experience with Greenpeace Norway, offer us a nuanced and compelling understanding of Greenpeace's efforts to succeed in an antagonistic cultural and political environment." · Frank Zelko, University of Vermont“Hairy Hippies and Bloody Butchers describes with deep insight the Greenpeace campaign against whaling in Norway. The author manages to give an intimate account of her subject while keeping the analytical perspective of a scholar. By applying Luhmann’s systems theory, she brings a new approach to the study of activism. Her book is essential reading for those who want to understand how Greenpeace campaigns, and for those who want to improve their own campaigning skills.” · Gerd Leipold, former Executive Director, Greenpeace International

• List of FiguresAcknowledgementsIntroduction: Observing Greenpeace through the Systems-theoretic LensChapter 1. Antecedents: Greenpeace, Norway and Whales before the Greenpeace Whale Campaign in NorwayChapter 2. ‘Greenpeace Should Be a People Persuader and Stand United Internationally’: Greenpeace in Sweden and DenmarkChapter 3. ‘Campaigning Against Each Other’: Greenpeace NorwayChapter 4. ‘Fuck Greenpeace, but Save the Whales’: Greenpeace Campaigning in Norway in 1998-99Chapter 5. ‘From Direct Actions to Dialogue’: Greenpeace Campaigning in Norway from 2000 onwardsConclusion: Fuck Greenpeace, but Save the WorldAppendix: Some Additional Systems-theoretic ExplanationsBibliographyIndex