Andrea Catellani is Professor of Communication at the Université catholique de Louvain, Belgium. His research focuses on environmental communication, discourses on the living, ethics in communication, and the relationship between religion and communication in the digital world.Grégoire Lits is Professor of Communication at the Université catholique de Louvain, Belgium, and Director of the Observatory for Research on Media and Journalism. His research focuses on the social construction of various public and environmental issues.

• Author Presentation xiIntroduction xixAndrea CATELLANI and Grégoire LITSChapter 1 Challenges to the Agroecological Transition: Can We Talk About “Agribashing” in France? 1François ALLARD-HUVER1.1 Introduction 11.2 “Agribashing”, a formula? 31.3 Inclusion in the media agenda 41.4 Disqualification of dissenting voices 81.5 Conclusion 101.6 References 11Chapter 2 A “Showcase Agriculture” Around Cities? Urban Food Policies, a Communication Tool for Farmers’ Organizations 15Jeanne PAHUN2.1 The agricultural aspects of urban food policies 162.2 Collaborations between local agricultural elites and municipal or metropolitan teams 182.3 Communication issues at the heart of collaborations between local agricultural elites and urban centers 192.4 Conclusion 212.5 References 22Chapter 3 Local Conflicts Around Creative Development Projects 25Bruno LEFÈVRE3.1 Local public spaces that “repoliticize” public decision-making 263.2 Local tensions generated by challenging the frames of thought and modalities of construction of public decision-making 283.3 Objects of the conflict configured by mediated discourses 303.4 Consultation mechanisms and bodies ineffective for shared construction of the project 323.5 Conclusion 363.6 References 37Chapter 4 Mid-Mountains in Transition: From Tension to Relatedness 39Amélie COULBAUT-LAZZARINI4.1 Mid-mountains in transition: context, questions and methods 394.1.1 Transitions, deconfinements and links to the environment 394.1.2 Transitions, questions and methods 404.2 Mid-mountains, mediation and models of society: communication as basis for a common project? 414.2.1 Socio-environmental measures for implementing links 424.2.2 Humorous visual communication 424.2.3 Human mediators to be found 444.2.4 From the visual to the sensory: guides, treasure hunts and giant animals 444.3 Conclusion/questions for consideration: relatedness, key to development for the mid-mountains? 464.4 References 47Chapter 5 The Mountains in Transition: Introducing Scientific Culture into Tourism Under the Influence of “All Skiing” 49Mikaël CHAMBRU, Cécilia CLAEYS and Quentin DAVEAU5.1 Introduction 495.2 A tourism diversification project deprived of its scientific territorialities 505.3 A scientific tourism project derailed by the influence of winter tourism 525.4 Conclusion 535.5 References 54Chapter 6 Offshore Wind Power on Facebook: “Reframing” Media Coverage of the Energy Transition 57Catherine QUIROGA CORTÉS6.1 Methodological approach 586.2 Results 606.2.1 Observation of Facebook use 606.2.2 Characterization and comparison of discourses 606.3 Conclusion 656.4 References 66Chapter 7 “Y’a le feu au lac!”: Podcasts and Ecological Transitions 69Erika RIBERI and Pauline AMIEL7.1 Method 707.2 Results 747.2.1 Diversity of dimensions 747.2.2 Plurality of actors 747.2.3 Possible courses of action 757.3 Conclusion 777.4 References 78Chapter 8 Analyzing an Ecological Controversy on YouTube: Obstacles and Methodological Issues 79Bi Mathieu TRA, Jean-Claude DOMENGET and Orélie DESFRICHES-DORIA8.1 Introduction 798.2 Addressing a controversy on socio-digital media: epistemological pluralism 818.3 Methodological approaches 838.4 Conclusion 898.5 References 90Chapter 9 Sustainability Transitions in Tension: Sustainability Transitions in the Discourse of Eco-Shaming 93Kimberley VANDENHOLE9.1 Sustainability transition: what’s in a name? 939.2 Analysis of the eco-shaming discourse and its notion of sustainability transitions 949.3 Sustainability transition in the eco-shaming discourse 959.4 One sustainability transition among others 989.5 Conclusion 999.6 References 99Chapter 10 Discursive Controversies Around Electric Vehicles in France: Between Ecological Transition and Doubt 101Albin WAGENER10.1 Introduction 10110.2 Theoretical and methodological framework 10210.3 Corpus 10410.4 Narrative analysis 11010.5 Conclusion 11210.6 References 112Chapter 11 What Has Ecological Transition Become the Name for? 115Brigitte SEBBAH and Natacha SOUILLARD11.1 Between the groundswell and the economic situation, the ecological transition buffeted but central 11711.2 Ecological transition: a depoliticized expert notion 12011.3 Implementing the ecological transition, between territorial economic development and a changing world 12111.4 Conclusion 12511.5 References 126Chapter 12 Labels as a Process of Institutionalization of Environmental Themes 129Catherine LONEUX and Céline PASCUAL ESPUNY12.1 Regulation and communication 13112.2 Regulation and societal change 13212.3 References 137Chapter 13 Comparative Analysis of Ecologist Discourses Produced for the Web in France 139Jules DILÉ-TOUSTOU13.1 Ecology at the heart of a semantic struggle 14013.2 Selection of organizations representative of the ecologist struggle in France and distinguishing their info-communicational methods 14213.3 Textometric analysis of discourse on websites 14513.4 Discussion 14713.5 Appendix: list of field observations 14913.6 References 149Chapter 14 Contrastive Analysis of Enunciation in Digital Citizen Participation 153Antoine GABORIAU and Catherine DOMINGUÈS14.1 Introduction 15314.2 Production of the positioning of the enunciator 15514.3 Objects of the discourse linked to the enunciator 15714.4 Conclusion 16114.5 References 162Chapter 15 Political Mediations in the Case of Energy Transition: Deep Geothermal Energy as Perceived by Local Residents 163Cyrille BODIN, Philippe CHAVOT, Anne MASSERAN, Yeny SERRANO and Jean ZOUNGRANA15.1 Evaluating the benefits and risks of deep geothermal energy 16515.2 The challenges and shortcomings of a policy of popularization 16715.3 Conclusion: reinventing territorial political mediations of the energy transition? 16815.4 References 169List of Authors 171Index 175

Andrea Catellani is Professor of Communication at the Université catholique de Louvain, Belgium. His research focuses on environmental communication, discourses on the living, ethics in communication, and the relationship between religion and communication in the digital world.Grégoire Lits is Professor of Communication at the Université catholique de Louvain, Belgium, and Director of the Observatory for Research on Media and Journalism. His research focuses on the social construction of various public and environmental issues.

• Author Presentation xiIntroduction xixAndrea CATELLANI and Grégoire LITSChapter 1 Challenges to the Agroecological Transition: Can We Talk About “Agribashing” in France? 1François ALLARD-HUVER1.1 Introduction 11.2 “Agribashing”, a formula? 31.3 Inclusion in the media agenda 41.4 Disqualification of dissenting voices 81.5 Conclusion 101.6 References 11Chapter 2 A “Showcase Agriculture” Around Cities? Urban Food Policies, a Communication Tool for Farmers’ Organizations 15Jeanne PAHUN2.1 The agricultural aspects of urban food policies 162.2 Collaborations between local agricultural elites and municipal or metropolitan teams 182.3 Communication issues at the heart of collaborations between local agricultural elites and urban centers 192.4 Conclusion 212.5 References 22Chapter 3 Local Conflicts Around Creative Development Projects 25Bruno LEFÈVRE3.1 Local public spaces that “repoliticize” public decision-making 263.2 Local tensions generated by challenging the frames of thought and modalities of construction of public decision-making 283.3 Objects of the conflict configured by mediated discourses 303.4 Consultation mechanisms and bodies ineffective for shared construction of the project 323.5 Conclusion 363.6 References 37Chapter 4 Mid-Mountains in Transition: From Tension to Relatedness 39Amélie COULBAUT-LAZZARINI4.1 Mid-mountains in transition: context, questions and methods 394.1.1 Transitions, deconfinements and links to the environment 394.1.2 Transitions, questions and methods 404.2 Mid-mountains, mediation and models of society: communication as basis for a common project? 414.2.1 Socio-environmental measures for implementing links 424.2.2 Humorous visual communication 424.2.3 Human mediators to be found 444.2.4 From the visual to the sensory: guides, treasure hunts and giant animals 444.3 Conclusion/questions for consideration: relatedness, key to development for the mid-mountains? 464.4 References 47Chapter 5 The Mountains in Transition: Introducing Scientific Culture into Tourism Under the Influence of “All Skiing” 49Mikaël CHAMBRU, Cécilia CLAEYS and Quentin DAVEAU5.1 Introduction 495.2 A tourism diversification project deprived of its scientific territorialities 505.3 A scientific tourism project derailed by the influence of winter tourism 525.4 Conclusion 535.5 References 54Chapter 6 Offshore Wind Power on Facebook: “Reframing” Media Coverage of the Energy Transition 57Catherine QUIROGA CORTÉS6.1 Methodological approach 586.2 Results 606.2.1 Observation of Facebook use 606.2.2 Characterization and comparison of discourses 606.3 Conclusion 656.4 References 66Chapter 7 “Y’a le feu au lac!”: Podcasts and Ecological Transitions 69Erika RIBERI and Pauline AMIEL7.1 Method 707.2 Results 747.2.1 Diversity of dimensions 747.2.2 Plurality of actors 747.2.3 Possible courses of action 757.3 Conclusion 777.4 References 78Chapter 8 Analyzing an Ecological Controversy on YouTube: Obstacles and Methodological Issues 79Bi Mathieu TRA, Jean-Claude DOMENGET and Orélie DESFRICHES-DORIA8.1 Introduction 798.2 Addressing a controversy on socio-digital media: epistemological pluralism 818.3 Methodological approaches 838.4 Conclusion 898.5 References 90Chapter 9 Sustainability Transitions in Tension: Sustainability Transitions in the Discourse of Eco-Shaming 93Kimberley VANDENHOLE9.1 Sustainability transition: what’s in a name? 939.2 Analysis of the eco-shaming discourse and its notion of sustainability transitions 949.3 Sustainability transition in the eco-shaming discourse 959.4 One sustainability transition among others 989.5 Conclusion 999.6 References 99Chapter 10 Discursive Controversies Around Electric Vehicles in France: Between Ecological Transition and Doubt 101Albin WAGENER10.1 Introduction 10110.2 Theoretical and methodological framework 10210.3 Corpus 10410.4 Narrative analysis 11010.5 Conclusion 11210.6 References 112Chapter 11 What Has Ecological Transition Become the Name for? 115Brigitte SEBBAH and Natacha SOUILLARD11.1 Between the groundswell and the economic situation, the ecological transition buffeted but central 11711.2 Ecological transition: a depoliticized expert notion 12011.3 Implementing the ecological transition, between territorial economic development and a changing world 12111.4 Conclusion 12511.5 References 126Chapter 12 Labels as a Process of Institutionalization of Environmental Themes 129Catherine LONEUX and Céline PASCUAL ESPUNY12.1 Regulation and communication 13112.2 Regulation and societal change 13212.3 References 137Chapter 13 Comparative Analysis of Ecologist Discourses Produced for the Web in France 139Jules DILÉ-TOUSTOU13.1 Ecology at the heart of a semantic struggle 14013.2 Selection of organizations representative of the ecologist struggle in France and distinguishing their info-communicational methods 14213.3 Textometric analysis of discourse on websites 14513.4 Discussion 14713.5 Appendix: list of field observations 14913.6 References 149Chapter 14 Contrastive Analysis of Enunciation in Digital Citizen Participation 153Antoine GABORIAU and Catherine DOMINGUÈS14.1 Introduction 15314.2 Production of the positioning of the enunciator 15514.3 Objects of the discourse linked to the enunciator 15714.4 Conclusion 16114.5 References 162Chapter 15 Political Mediations in the Case of Energy Transition: Deep Geothermal Energy as Perceived by Local Residents 163Cyrille BODIN, Philippe CHAVOT, Anne MASSERAN, Yeny SERRANO and Jean ZOUNGRANA15.1 Evaluating the benefits and risks of deep geothermal energy 16515.2 The challenges and shortcomings of a policy of popularization 16715.3 Conclusion: reinventing territorial political mediations of the energy transition? 16815.4 References 169List of Authors 171Index 175

Andrea Catellani is Professor of Communication at the Université catholique de Louvain, Belgium. His research focuses on environmental communication, discourses on the living, ethics in communication, and the relationship between religion and communication in the digital world.Grégoire Lits is Professor of Communication at the Université catholique de Louvain, Belgium, and Director of the Observatory for Research on Media and Journalism. His research focuses on the social construction of various public and environmental issues.

• Author Presentation xiIntroduction xixAndrea CATELLANI and Grégoire LITSChapter 1 Challenges to the Agroecological Transition: Can We Talk About “Agribashing” in France? 1François ALLARD-HUVER1.1 Introduction 11.2 “Agribashing”, a formula? 31.3 Inclusion in the media agenda 41.4 Disqualification of dissenting voices 81.5 Conclusion 101.6 References 11Chapter 2 A “Showcase Agriculture” Around Cities? Urban Food Policies, a Communication Tool for Farmers’ Organizations 15Jeanne PAHUN2.1 The agricultural aspects of urban food policies 162.2 Collaborations between local agricultural elites and municipal or metropolitan teams 182.3 Communication issues at the heart of collaborations between local agricultural elites and urban centers 192.4 Conclusion 212.5 References 22Chapter 3 Local Conflicts Around Creative Development Projects 25Bruno LEFÈVRE3.1 Local public spaces that “repoliticize” public decision-making 263.2 Local tensions generated by challenging the frames of thought and modalities of construction of public decision-making 283.3 Objects of the conflict configured by mediated discourses 303.4 Consultation mechanisms and bodies ineffective for shared construction of the project 323.5 Conclusion 363.6 References 37Chapter 4 Mid-Mountains in Transition: From Tension to Relatedness 39Amélie COULBAUT-LAZZARINI4.1 Mid-mountains in transition: context, questions and methods 394.1.1 Transitions, deconfinements and links to the environment 394.1.2 Transitions, questions and methods 404.2 Mid-mountains, mediation and models of society: communication as basis for a common project? 414.2.1 Socio-environmental measures for implementing links 424.2.2 Humorous visual communication 424.2.3 Human mediators to be found 444.2.4 From the visual to the sensory: guides, treasure hunts and giant animals 444.3 Conclusion/questions for consideration: relatedness, key to development for the mid-mountains? 464.4 References 47Chapter 5 The Mountains in Transition: Introducing Scientific Culture into Tourism Under the Influence of “All Skiing” 49Mikaël CHAMBRU, Cécilia CLAEYS and Quentin DAVEAU5.1 Introduction 495.2 A tourism diversification project deprived of its scientific territorialities 505.3 A scientific tourism project derailed by the influence of winter tourism 525.4 Conclusion 535.5 References 54Chapter 6 Offshore Wind Power on Facebook: “Reframing” Media Coverage of the Energy Transition 57Catherine QUIROGA CORTÉS6.1 Methodological approach 586.2 Results 606.2.1 Observation of Facebook use 606.2.2 Characterization and comparison of discourses 606.3 Conclusion 656.4 References 66Chapter 7 “Y’a le feu au lac!”: Podcasts and Ecological Transitions 69Erika RIBERI and Pauline AMIEL7.1 Method 707.2 Results 747.2.1 Diversity of dimensions 747.2.2 Plurality of actors 747.2.3 Possible courses of action 757.3 Conclusion 777.4 References 78Chapter 8 Analyzing an Ecological Controversy on YouTube: Obstacles and Methodological Issues 79Bi Mathieu TRA, Jean-Claude DOMENGET and Orélie DESFRICHES-DORIA8.1 Introduction 798.2 Addressing a controversy on socio-digital media: epistemological pluralism 818.3 Methodological approaches 838.4 Conclusion 898.5 References 90Chapter 9 Sustainability Transitions in Tension: Sustainability Transitions in the Discourse of Eco-Shaming 93Kimberley VANDENHOLE9.1 Sustainability transition: what’s in a name? 939.2 Analysis of the eco-shaming discourse and its notion of sustainability transitions 949.3 Sustainability transition in the eco-shaming discourse 959.4 One sustainability transition among others 989.5 Conclusion 999.6 References 99Chapter 10 Discursive Controversies Around Electric Vehicles in France: Between Ecological Transition and Doubt 101Albin WAGENER10.1 Introduction 10110.2 Theoretical and methodological framework 10210.3 Corpus 10410.4 Narrative analysis 11010.5 Conclusion 11210.6 References 112Chapter 11 What Has Ecological Transition Become the Name for? 115Brigitte SEBBAH and Natacha SOUILLARD11.1 Between the groundswell and the economic situation, the ecological transition buffeted but central 11711.2 Ecological transition: a depoliticized expert notion 12011.3 Implementing the ecological transition, between territorial economic development and a changing world 12111.4 Conclusion 12511.5 References 126Chapter 12 Labels as a Process of Institutionalization of Environmental Themes 129Catherine LONEUX and Céline PASCUAL ESPUNY12.1 Regulation and communication 13112.2 Regulation and societal change 13212.3 References 137Chapter 13 Comparative Analysis of Ecologist Discourses Produced for the Web in France 139Jules DILÉ-TOUSTOU13.1 Ecology at the heart of a semantic struggle 14013.2 Selection of organizations representative of the ecologist struggle in France and distinguishing their info-communicational methods 14213.3 Textometric analysis of discourse on websites 14513.4 Discussion 14713.5 Appendix: list of field observations 14913.6 References 149Chapter 14 Contrastive Analysis of Enunciation in Digital Citizen Participation 153Antoine GABORIAU and Catherine DOMINGUÈS14.1 Introduction 15314.2 Production of the positioning of the enunciator 15514.3 Objects of the discourse linked to the enunciator 15714.4 Conclusion 16114.5 References 162Chapter 15 Political Mediations in the Case of Energy Transition: Deep Geothermal Energy as Perceived by Local Residents 163Cyrille BODIN, Philippe CHAVOT, Anne MASSERAN, Yeny SERRANO and Jean ZOUNGRANA15.1 Evaluating the benefits and risks of deep geothermal energy 16515.2 The challenges and shortcomings of a policy of popularization 16715.3 Conclusion: reinventing territorial political mediations of the energy transition? 16815.4 References 169List of Authors 171Index 175