Edited by Peggy Simcic Brønn, Bi Norwegian Business School, Oslo, NorwayStefania Romenti, Iulm University, Milan, ItalyAnsgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway

• PART I: LINKING COMMUNICATION AND BUSINESSBusiness Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context - Holger Sievert, Lars Rademacher, Anna WeberPublic Relations: Economics vs. Communication Science – Effects of Education on the Practice in Austrian Non-Profit Organisations - Astrid SpatzierCommunication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders - Anne-Marie Cotton, Els Van BetsbruggeSilo Thinking is Out, Fortress Invaded: Running a Communication Programme at a Business School - Anne Kankaanranta, Leena Louhiala-Salminen Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe - Ralf Spiller, Stefan Weinacht, Andreas KöhlerPART II: COMMUNICATION, LEADERSHIP AND ORGANISATIONAL GOALSBulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting - Olaf Hoffjann, Philine Hachmeister Communicating the Leadership Status of Organisations: A Cross-National Study in 10 European Countries - Ansgar Zerfass, Markus WiesenbergCommunication Professionals and Organisational Decision-Making: A Finnish Study of Practitioner Roles - Markus Mykkänen Putting Communication and Soft Tools into Managerial Scoring Scope: Hurdles and Opportunities for Combining Communication and Managerial Insights (KPIs) - Ton Baetens, Jan MaessenCreating Shared Value through Communication: A Case Study Analysis of Barilla - Emanuele Invernizzi, Stefania Roment, Grazia Murtarelli PART III: NEW AND EMERGENT THINKING AROUND THE PRACTICEExploring the Magic of Mentoring: Career Planning for the Public Relations Profession - Ralph Tench, Lucy Laville , Juliane Kiesenbauer Change Communication: Emerging Perspectives for Organisations and Practitioners - Ivana Crestani Dialogue for Strategic Decision-Making Processes: An IDEA Model - Elena Gutiérrez-García, Mónica Recalde Corporate Communication in SMEs: Unveiling an Ignored Field of Practice - Ansgar Zerfass, Luisa Winkler

Edited by Peggy Simcic Brønn, Bi Norwegian Business School, Oslo, NorwayStefania Romenti, Iulm University, Milan, ItalyAnsgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway

• PART I: LINKING COMMUNICATION AND BUSINESSBusiness Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context - Holger Sievert, Lars Rademacher, Anna WeberPublic Relations: Economics vs. Communication Science – Effects of Education on the Practice in Austrian Non-Profit Organisations - Astrid SpatzierCommunication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders - Anne-Marie Cotton, Els Van BetsbruggeSilo Thinking is Out, Fortress Invaded: Running a Communication Programme at a Business School - Anne Kankaanranta, Leena Louhiala-Salminen Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe - Ralf Spiller, Stefan Weinacht, Andreas KöhlerPART II: COMMUNICATION, LEADERSHIP AND ORGANISATIONAL GOALSBulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting - Olaf Hoffjann, Philine Hachmeister Communicating the Leadership Status of Organisations: A Cross-National Study in 10 European Countries - Ansgar Zerfass, Markus WiesenbergCommunication Professionals and Organisational Decision-Making: A Finnish Study of Practitioner Roles - Markus Mykkänen Putting Communication and Soft Tools into Managerial Scoring Scope: Hurdles and Opportunities for Combining Communication and Managerial Insights (KPIs) - Ton Baetens, Jan MaessenCreating Shared Value through Communication: A Case Study Analysis of Barilla - Emanuele Invernizzi, Stefania Roment, Grazia Murtarelli PART III: NEW AND EMERGENT THINKING AROUND THE PRACTICEExploring the Magic of Mentoring: Career Planning for the Public Relations Profession - Ralph Tench, Lucy Laville , Juliane Kiesenbauer Change Communication: Emerging Perspectives for Organisations and Practitioners - Ivana Crestani Dialogue for Strategic Decision-Making Processes: An IDEA Model - Elena Gutiérrez-García, Mónica Recalde Corporate Communication in SMEs: Unveiling an Ignored Field of Practice - Ansgar Zerfass, Luisa Winkler

Edited by Peggy Simcic Brønn, Bi Norwegian Business School, Oslo, NorwayStefania Romenti, Iulm University, Milan, ItalyAnsgar Zerfass, University of Leipzig, Leipzig, Germany; Bi Norwegian Business School, Oslo, Norway

• PART I: LINKING COMMUNICATION AND BUSINESSBusiness Knowledge as a Limited Success Factor for Communication Managers: Results of a Survey in the German-Speaking Context - Holger Sievert, Lars Rademacher, Anna WeberPublic Relations: Economics vs. Communication Science – Effects of Education on the Practice in Austrian Non-Profit Organisations - Astrid SpatzierCommunication and Management: An Obvious Relationship? The BA Curricula in Communication Management in Flanders - Anne-Marie Cotton, Els Van BetsbruggeSilo Thinking is Out, Fortress Invaded: Running a Communication Programme at a Business School - Anne Kankaanranta, Leena Louhiala-Salminen Communication Courses in MBA Programmes: An Analysis of Curricula of Business Schools in the United States and Europe - Ralf Spiller, Stefan Weinacht, Andreas KöhlerPART II: COMMUNICATION, LEADERSHIP AND ORGANISATIONAL GOALSBulwark of the Company or Advocate of Stakeholders? Public Relations Strategies between Influencing and Consulting - Olaf Hoffjann, Philine Hachmeister Communicating the Leadership Status of Organisations: A Cross-National Study in 10 European Countries - Ansgar Zerfass, Markus WiesenbergCommunication Professionals and Organisational Decision-Making: A Finnish Study of Practitioner Roles - Markus Mykkänen Putting Communication and Soft Tools into Managerial Scoring Scope: Hurdles and Opportunities for Combining Communication and Managerial Insights (KPIs) - Ton Baetens, Jan MaessenCreating Shared Value through Communication: A Case Study Analysis of Barilla - Emanuele Invernizzi, Stefania Roment, Grazia Murtarelli PART III: NEW AND EMERGENT THINKING AROUND THE PRACTICEExploring the Magic of Mentoring: Career Planning for the Public Relations Profession - Ralph Tench, Lucy Laville , Juliane Kiesenbauer Change Communication: Emerging Perspectives for Organisations and Practitioners - Ivana Crestani Dialogue for Strategic Decision-Making Processes: An IDEA Model - Elena Gutiérrez-García, Mónica Recalde Corporate Communication in SMEs: Unveiling an Ignored Field of Practice - Ansgar Zerfass, Luisa Winkler