Michael Keane is Professor of Chinese Media and Cultural Studies at Curtin University. He is Program Leader of the Digital China Lab.His key research interests are the digital transformation in China; East Asian cultural and media policy; and creative industries and cultural export strategies in China and East Asia. He is editor of the Handbook of China’s Cultural and Creative Industries (2016), and author of China’s Television Industry (2015), Creative Industries in China: Art, Design and Media (2013), and China’s New Creative Clusters: Governance, Human Capital and Regional Investment (2011).Brian Yecies is Associate Professor in Communication and Media at the University of Wollongong, where he researches on film, digital media, creative industries, innovation ecosystems, and cultural policy. He is the author of Korea’s Occupied Cinemas, 1893-1948 (2011), The Changing Face of Korean Cinema, 1960-2015 (2016), and South Korea's Immersive Webtooniverse and the New Media Revolution (Rowman and Littlefield International, forthcoming) – co-authored with Ae-Gyung Shim. He is also a chief investigator on two Australian Research Council Discovery Projects: Digital China: From Cultural Presence to Innovative Nation (2017-2019), and Mobile Korean Webtoons: Creative Innovation in a New Digital Economy (2018-2020).Terry Flew is Professor of Communications and Creative Industries, and a Chief Investigator with the Digital Media Research Centre at the Queensland University of Technology, Brisbane, Australia. He is the author of The Creative Industries, Culture and Policy (2012), Global Creative Industries (2013), New Media: An Introduction (Oxford, 2014), Understanding Global Media (Palgrave, 2018) and co-author of Media Economics (2015). In 2019-20, he was President of the International Communication Association.

From webtoons to popular blockbusters, Willing Collaborators offers an expansive and critical insight into the industrial workings of the dynamic and fast changing landscape of East Asian media production. The editors have assembled an impressive array of contributors to this volume, producing an essential study that elucidates exemplary moments in the ‘long game’ of collaborative East Asian media production and in particular the key role of China in this vibrant network.

• Acknowledgments / Introduction: Willing Collaborators, the Long Game, Michael Keane / 1 The New International Division of Cultural Labor, Global Media Studies, and the Cultural Rise of China, Terry Flew / 2 Collaborators, Mediators, and Processes: Film Co-production in China, Weiying Peng / 3 The New Geography of the Global Blockbuster: Wanda Scales Up, Michael Curtin / 4 The Will to Power: The BAT in and Beyond China, Michael Keane and Chunmeizi Su / 5 Two-Systems Differential: Informal Media and Decolonization in Hong Kong, Darrell William Davis / 6 Hong Kong Cinema: Reconnecting Its Southeast Asian Heritage, Peichi Chung / 7 Producing Nuanced Chinese Fantasy: A Case Study of Stephen Chow's Box Office Hit Mermaid, Hongchi Shiau and Brian Yecies / 8 China–Japan Crossover Comics: Localization, Re-localization, and Export, Anthony Fung / 9 Dreaming of Webtoons in China and the Next Korean Wave, Brian Yecies / 10 Japanese Cultural Adaptation, Formats, and Remaking in East Asia, Seiko Yasumoto / 11 Regionalizing