Hype Yourself

A no-nonsense PR toolkit for small businesses

AvLucy Werner

Häftad, Engelska, 2020

191 kr

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Beskrivning

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.Lucy Werner is founder of The Wern, a PR and branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses.

Produktinformation

Utgivningsdatum:2020-01-09
Mått:140 x 216 x 15 mm
Vikt:306 g
Format:Häftad
Språk:Engelska
Antal sidor:228
Förlag:Practical Inspiration Publishing
ISBN:9781788601238

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Mer om författaren

Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.She’s the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine’s Female Founders to Watch.She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France.

Recensioner i media

Absolutely in love with this. As a small biz owner the tips are truly invaluable. Proof that PR doesn’t need to cost the earth and you can do it in a way that feels right for your brand!

Innehållsförteckning

Cover PageTitle PageCopyright PageTable of ContentsEndorsementsDedicationForewordIntroductionChapter 1: PR plan 1.1 Business objectives1.2 Communications objectives1.3 Your why1.4 Audience1.5 What is unique about your business?1.6 Communications calendar1.7 Crisis Q&A Chapter 2: Master your media toolkit 2.1 One-liner2.2 Boiler plate2.3 Images2.4 Biographies2.5 Guest posts2.6 Features2.7 Press releases Chapter 3: Starting your press office 3.1 Journalist details3.2 Why help a journalist who isn’t directly related to your business?3.3 Where to look if you have a product and how to pitch3.4 Guest posts3.5 Podcasts3.6 Guest panellist3.7 Write for the national news3.8 Hosting your own event3.9 Feature pitch tips3.10 News desks3.11 Interviews and Q&As Chapter 4: The brain farts 4.1 Newsjacking4.2 Picture stories4.3 Video stories4.4 Influencer engagement4.5 Research4.6 TV4.7 Radio4.8 Social media for PR4.9 Business book Any other businessWhen to hire a PR agency or book some PR coachingDon’t believe the hype?Useful resourcesKey termsRecommended readingAcknowledgements