Brand Yourself

Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both inhouse and for some of London’s top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. She has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.Hadrien Chatelet is Creative Director of The Wern, a PR & design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor. Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.

This is just an unbeatable resource for anyone looking to launch or rebrand a small business. There’s so much expertise, and an accompanying workbook that you can work through with a team...I wish I could give one to every small biz owner!

• IntroWho are we tell you about branding?What is branding?What branding is not?Why do you need a book on branding?How will this book help me?Chapter One:Competitor ResearchWho you are?VisionMisionPurposeHow you behaveAudience Mapping Chapter TwoMoodboardColoursFontsImagesDiversity & InclusionLegalChapter ThreeWhy to use a personal brand How to define your personal brandWays to amplify your personal brandPersonal branding done wellPersonal branding warnings Chapter FourBrand in the officeBusiness cardsPrompts cardsCreative brandsBrand collabsSurprise and DelightBusiness booksPodcastsMerchChapter FiveWhen to hire a branding agencyWhat to put in a briefHow to find the right agency How to budgetHow to work with a printerResources