Jan Blommaert is Professor of Language, Culture and Globalization at Tilburg University (The Netherlands) and is also affiliated to Ghent University (Belgium) and the University of the Western Cape (South Africa). He is the Director of the Babylon Research Center at Tilburg University.Dong Jie is tenured Associate Professor of Linguistics at Tsinghua University, China. She is the author of Discourse, Identity, and China’s Internal Migration (2011, Multilingual Matters) and The Sociolinguistics of Voice in Globalising China (2017, Routledge).

This book takes the reader into a wonderfully complex, multivocal conversation on ethnographic practice. The new edition successfully extends these conversations into the ever more ‘ethnographically thick’ realm of online socialisation and subjectivation. It provides guidance and insights which are edifying and superbly didactic for beginners while profoundly inspiring for advanced scholars.

• Preface to the Second Edition1. Introduction2. Ethnography3. The Sequence 1: Prior to Fieldwork4. The Sequence 2: In the Field5. The Sequence 3: After Fieldwork6. By Way of Conclusion7. Postscript: When Your Field Goes OnlineReferences

Jan Blommaert is Professor of Language, Culture and Globalization at Tilburg University (The Netherlands) and is also affiliated to Ghent University (Belgium) and the University of the Western Cape (South Africa). He is the Director of the Babylon Research Center at Tilburg University.Dong Jie is tenured Associate Professor of Linguistics at Tsinghua University, China. She is the author of Discourse, Identity, and China’s Internal Migration (2011, Multilingual Matters) and The Sociolinguistics of Voice in Globalising China (2017, Routledge).

This book takes the reader into a wonderfully complex, multivocal conversation on ethnographic practice. The new edition successfully extends these conversations into the ever more ‘ethnographically thick’ realm of online socialisation and subjectivation. It provides guidance and insights which are edifying and superbly didactic for beginners while profoundly inspiring for advanced scholars.

• Preface to the Second Edition1. Introduction2. Ethnography3. The Sequence 1: Prior to Fieldwork4. The Sequence 2: In the Field5. The Sequence 3: After Fieldwork6. By Way of Conclusion7. Postscript: When Your Field Goes OnlineReferences

Jan Blommaert is Professor of Language, Culture and Globalization at Tilburg University (The Netherlands) and is also affiliated to Ghent University (Belgium) and the University of the Western Cape (South Africa). He is the Director of the Babylon Research Center at Tilburg University.Dong Jie is tenured Associate Professor of Linguistics at Tsinghua University, China. She is the author of Discourse, Identity, and China’s Internal Migration (2011, Multilingual Matters) and The Sociolinguistics of Voice in Globalising China (2017, Routledge).

This book takes the reader into a wonderfully complex, multivocal conversation on ethnographic practice. The new edition successfully extends these conversations into the ever more ‘ethnographically thick’ realm of online socialisation and subjectivation. It provides guidance and insights which are edifying and superbly didactic for beginners while profoundly inspiring for advanced scholars.

• Preface to the Second Edition1. Introduction2. Ethnography3. The Sequence 1: Prior to Fieldwork4. The Sequence 2: In the Field5. The Sequence 3: After Fieldwork6. By Way of Conclusion7. Postscript: When Your Field Goes OnlineReferences