Gramsci and Media Literacy

Critically Thinking about TV and the Movies

AvErika Engstrom,Ralph Beliveau

Häftad, Engelska, 2023

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Beskrivning

Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.

Produktinformation

Utgivningsdatum:2023-02-17
Mått:151 x 230 x 11 mm
Vikt:231 g
Format:Häftad
Språk:Engelska
Antal sidor:148
Förlag:Bloomsbury Publishing Plc
ISBN:9781793619877

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Medievetenskap inom Samhälle och politik

Mer om författaren

Erika Engstrom is professor and director of the School of Journalism and Media at the University of Kentucky. Ralph Beliveau is associate professor in the Creative Media Production area of the Gaylord College of Journalism and Mass Communication, and affiliate faculty in the Department of Film and Media Studies and the Department of Women’s and Gender Studies at the University of Oklahoma.

Recensioner i media

In their important new book, scholars and professors Erika Engstrom and Ralph Beliveau provide a crucial wake-up call along with a thoughtfully devised action plan for recognizing and combating ideologically manipulative media power. Through well-developed clear arguments and convincing evidence (underscored by dynamic prose), they wed Antonio Gramsci’s ideas about hegemony and social justice to an approach to media literacy education firmly grounded in critical activism. The authors’ in-depth, exemplary close analysis of hegemonic masculinity in the all-time highest grossing film (as of July 2019)—Marvel/Disney’s Avengers: Endgame—is a brilliant and inspiring penultimate chapter.

Innehållsförteckning

Chapter 1: IntroductionChapter 2: A Gramscian Approach to Media Literacy Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward CounterhegemonyChapter 4: Hegemonic Masculinity in the Mass MediaChapter 5: The Gendered Endgame: Marvel’s New ManChapter 6: ConclusionBibliographyIndexAbout the Authors