Dr Jelena Farkić is a teaching fellow at the University of Greenwich, London, UK. Prior to joining Greenwich, she gained experience through work in both academia and tourism industry. She has acted as a coordinator of the Adventure Tourism Research Association activities since 2015 and is a member of its steering group.Dr Maria Gebbels is a programme leader for MA International Tourism and Hospitality Management at the University of Greenwich. Before joining academia, Maria worked in the hospitality industry and has continued her involvement by collaborating with the Institute of Hospitality as an editorial member of the HQ magazine.

• Chapter 1. Introduction: Being, knowing, becomingChapter 2. Enframing adventure tourism in 21st centuryChapter 3. Guided adventuresChapter 4. Hospitality in adventure tourismChapter 5. Constructing comfort in the outdoorsChapter 6. Future adventures and new horizons

Dr Jelena Farkić is a teaching fellow at the University of Greenwich, London, UK. Prior to joining Greenwich, she gained experience through work in both academia and tourism industry. She has acted as a coordinator of the Adventure Tourism Research Association activities since 2015 and is a member of its steering group.Dr Maria Gebbels is a programme leader for MA International Tourism and Hospitality Management at the University of Greenwich. Before joining academia, Maria worked in the hospitality industry and has continued her involvement by collaborating with the Institute of Hospitality as an editorial member of the HQ magazine.

• Chapter 1. Introduction: Being, knowing, becomingChapter 2. Enframing adventure tourism in 21st centuryChapter 3. Guided adventuresChapter 4. Hospitality in adventure tourismChapter 5. Constructing comfort in the outdoorsChapter 6. Future adventures and new horizons

Dr Jelena Farkić is a teaching fellow at the University of Greenwich, London, UK. Prior to joining Greenwich, she gained experience through work in both academia and tourism industry. She has acted as a coordinator of the Adventure Tourism Research Association activities since 2015 and is a member of its steering group.Dr Maria Gebbels is a programme leader for MA International Tourism and Hospitality Management at the University of Greenwich. Before joining academia, Maria worked in the hospitality industry and has continued her involvement by collaborating with the Institute of Hospitality as an editorial member of the HQ magazine.

• Chapter 1. Introduction: Being, knowing, becomingChapter 2. Enframing adventure tourism in 21st centuryChapter 3. Guided adventuresChapter 4. Hospitality in adventure tourismChapter 5. Constructing comfort in the outdoorsChapter 6. Future adventures and new horizons