Edited by Russell W. Belk, Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor, Schulich School of Business, York University, Toronto, Canada, Giana M. Eckhardt, Professor of Marketing, King's Business School, King's College London and Fleura Bardhi, Professor of Marketing, Cass Business School, City, University of London, UK

'This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and paradoxes of these systems, the authors succeed in inspiring us to think how these platforms are changing how we consume, sell, and think about and care for the world. It offers fresh insights that I expect to influence my research and teaching in important ways for a long time.'--Christine Moorman, Duke University, US and Editor in Chief, Journal of Marketing'The sharing economy is fundamentally altering firms and markets, yet key questions about the future of the economy and society remain unanswered. Belk, Eckhardt and Bardhi provide a sweeping view of emerging thinking, spanning topics from blockchain and big data to rhetoric and risk. A must-read for any serious scholar.'--Arun Sundararajan, New York University, US and author of The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism'This is a must-read collection for anyone seeking a deeper appreciation of the sharing economy and why and how it works. Twenty-eight chapters explore the paradoxes between the moral economy of ''sharing'' the market economy of ''commerce,'' and the reputation economy on which everything is based. If you want a greater sense of the benefits and dilemmas of the sharing economy read this book.'--Susan Fournier, Boston University, US

• Contents:The paradox of the sharing economy, Introductory chapterRussell Belk, Giana Eckhardt and Fleura BardhiThe Nature of Sharing and the Sharing Economy1. Situating the Sharing Economy: Between Markets, Commons and CapitalAdam Arvidsson2. Sharing as an Alternative Economy ActivityThomas Widlok3. The who and what of sharing: A phenomenological viewWolfgang Suetzl4. The Sharing Economy and Lifestyle MovementsMikko Laamanen and Stefan WahlenOwnership, Access, and Collaborative Modalities5. To Own or to Access: An Exploration of Sharing and Access Practices by Arab MillennialsMaha Baz Radwan, Georgios Patsiaouras and Michael Saren6 Object History Value in the Sharing EconomyClaris X. Li and Richard J. Lutz7. Guest, friend or colleague? Unpacking relationship norms in collaborative workplacesAdèle Gruen and Laetitia Mimoun8. Designing the Economics of the Sharing Economy: Towards Sustainable ManagementAnn LightExchange Practices in the Sharing Economy 9. The New Face of Bartering in Collaborative Networks: The Case of Italy’s Most Popular Bartering Website Daniele Dalli and Fulvio Fortezza10. Sharing Economy to the Rescue? The Case of TimebankingCarmen Valor and Elani Papaoikonomou11. Crowdfunding: Sharing the Entrepreneurial Journey Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay12. Crowdfunding the development of new products and servicesNatalia Drozdova, Seidali Kurtmollaiev and Ingeborg KleppeHybridity, Institutional Logics and Institutional Theory13. Tracking the institutional logics of the sharing economyAndrea Gessinger, Christopher Laurell, Christina Oberg and Christian Sandstrom14. Airbnb and Hybridized Logics of Commerce and HospitalityGeorg von Richthofen and Eileen Fischer15. The Hybrid Nature on Online Facilitated Offline SharingKonstanty Strzyczkowski16. Decentralization as a new framework for the sharing economyMarc Rocas-RoyoLegal, Regulatory, and Public Policy Considerations17. Urban Mobilities and Local Regulation: Transportation Challenges and Promise of the Sharing EconomyHugh Bartling18. Should Europe Regulate Labour Platforms in the Sharing Economy?Adrian J. Hawley19. Creating value to mitigate disaster harm: How the sharing economy can support consumers and policy makersLucie K. Ozanne20. How Sharing Economy Organizations and City Governments Engage in Institutional Work and How This Shapes SustainabilityOksana Mont, Yulia Voytenko Palgen, and Lucie ZvolskaTrust, Satisfaction, and Reputation in the sharing economy21. Social Dilemmas in the Sharing EconomyRense Corten22. Leveraging trust on sharing economy platforms: Reputation systems, blockchain technology and cryptocurrenciesMareike Möhlmann, Timm Teubner, and Antje Graul23. Revisiting Satisfaction with Collaborative Exchanges in the Sharing EconomyJérôme Mallargé, Alain DeCrop, and Pietro, Zidda24. Customer goodwill: How perceived competence and rapport influence eWOM’s diagnosticity of Peer-to-Peer and Professional Access-Based ServicesChristine Pitt, Theresa Eriksson, and Kirk PlanggerCritical Perspectives on the Sharing Economy25. Constructing the Collaborative Consumer: The Role of Digital PlatformsAnnmarie Ryan and Gabriela Avram26. Performing (in) the community: Accounting, biopower and the sharing economyPenelope van den Bussche and Jeremy Morales27. The Rhetoric of Sharing: Managerial Literature on the Sharing Economy Karolina Mikołajewska-Zając28. Reputation: the ‘fictitious commodity’ of the sharing economy? Alessandro GandiniIndex

Edited by Russell W. Belk, Kraft Foods Canada Chair in Marketing and York University Distinguished Research Professor, Schulich School of Business, York University, Toronto, Canada, Giana M. Eckhardt, Professor of Marketing, King's Business School, King's College London and Fleura Bardhi, Professor of Marketing, Cass Business School, City, University of London, UK

'This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and paradoxes of these systems, the authors succeed in inspiring us to think how these platforms are changing how we consume, sell, and think about and care for the world. It offers fresh insights that I expect to influence my research and teaching in important ways for a long time.'--Christine Moorman, Duke University, US and Editor in Chief, Journal of Marketing'The sharing economy is fundamentally altering firms and markets, yet key questions about the future of the economy and society remain unanswered. Belk, Eckhardt and Bardhi provide a sweeping view of emerging thinking, spanning topics from blockchain and big data to rhetoric and risk. A must-read for any serious scholar.'--Arun Sundararajan, New York University, US and author of The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism'This is a must-read collection for anyone seeking a deeper appreciation of the sharing economy and why and how it works. Twenty-eight chapters explore the paradoxes between the moral economy of ''sharing'' the market economy of ''commerce,'' and the reputation economy on which everything is based. If you want a greater sense of the benefits and dilemmas of the sharing economy read this book.'--Susan Fournier, Boston University, US

• Contents:The paradox of the sharing economy, Introductory chapterRussell Belk, Giana Eckhardt and Fleura BardhiThe Nature of Sharing and the Sharing Economy1. Situating the Sharing Economy: Between Markets, Commons and CapitalAdam Arvidsson2. Sharing as an Alternative Economy ActivityThomas Widlok3. The who and what of sharing: A phenomenological viewWolfgang Suetzl4. The Sharing Economy and Lifestyle MovementsMikko Laamanen and Stefan WahlenOwnership, Access, and Collaborative Modalities5. To Own or to Access: An Exploration of Sharing and Access Practices by Arab MillennialsMaha Baz Radwan, Georgios Patsiaouras and Michael Saren6 Object History Value in the Sharing EconomyClaris X. Li and Richard J. Lutz7. Guest, friend or colleague? Unpacking relationship norms in collaborative workplacesAdèle Gruen and Laetitia Mimoun8. Designing the Economics of the Sharing Economy: Towards Sustainable ManagementAnn LightExchange Practices in the Sharing Economy 9. The New Face of Bartering in Collaborative Networks: The Case of Italy’s Most Popular Bartering Website Daniele Dalli and Fulvio Fortezza10. Sharing Economy to the Rescue? The Case of TimebankingCarmen Valor and Elani Papaoikonomou11. Crowdfunding: Sharing the Entrepreneurial Journey Anirban Mukherjee, Hannah H. Chang, and Amitava Chattopadhyay12. Crowdfunding the development of new products and servicesNatalia Drozdova, Seidali Kurtmollaiev and Ingeborg KleppeHybridity, Institutional Logics and Institutional Theory13. Tracking the institutional logics of the sharing economyAndrea Gessinger, Christopher Laurell, Christina Oberg and Christian Sandstrom14. Airbnb and Hybridized Logics of Commerce and HospitalityGeorg von Richthofen and Eileen Fischer15. The Hybrid Nature on Online Facilitated Offline SharingKonstanty Strzyczkowski16. Decentralization as a new framework for the sharing economyMarc Rocas-RoyoLegal, Regulatory, and Public Policy Considerations17. Urban Mobilities and Local Regulation: Transportation Challenges and Promise of the Sharing EconomyHugh Bartling18. Should Europe Regulate Labour Platforms in the Sharing Economy?Adrian J. Hawley19. Creating value to mitigate disaster harm: How the sharing economy can support consumers and policy makersLucie K. Ozanne20. How Sharing Economy Organizations and City Governments Engage in Institutional Work and How This Shapes SustainabilityOksana Mont, Yulia Voytenko Palgen, and Lucie ZvolskaTrust, Satisfaction, and Reputation in the sharing economy21. Social Dilemmas in the Sharing EconomyRense Corten22. Leveraging trust on sharing economy platforms: Reputation systems, blockchain technology and cryptocurrenciesMareike Möhlmann, Timm Teubner, and Antje Graul23. Revisiting Satisfaction with Collaborative Exchanges in the Sharing EconomyJérôme Mallargé, Alain DeCrop, and Pietro, Zidda24. Customer goodwill: How perceived competence and rapport influence eWOM’s diagnosticity of Peer-to-Peer and Professional Access-Based ServicesChristine Pitt, Theresa Eriksson, and Kirk PlanggerCritical Perspectives on the Sharing Economy25. Constructing the Collaborative Consumer: The Role of Digital PlatformsAnnmarie Ryan and Gabriela Avram26. Performing (in) the community: Accounting, biopower and the sharing economyPenelope van den Bussche and Jeremy Morales27. The Rhetoric of Sharing: Managerial Literature on the Sharing Economy Karolina Mikołajewska-Zając28. Reputation: the ‘fictitious commodity’ of the sharing economy? Alessandro GandiniIndex