Inbunden, Engelska, 2024
Research Handbook on Tourism, Complexity and Uncertainty
Av Florian Kock, Adam Lindgreen, Stefan Markovic
Del i serien Research Handbooks in Tourism series
3044 kr
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Beskrivning
Produktinformation
- Utgivningsdatum: 2024-08-23
- Mått: 169 x 244 x undefined mm
- Format: Inbunden
- Språk: Engelska
- Serie: Research Handbooks in Tourism series
- Förlag: Edward Elgar Publishing Ltd
- ISBN: 9781802203479
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Mer om författaren
Edited by Florian Kock, Full Professor of Tourism and Hospitality Management, Department of Marketing, Copenhagen Business School, Denmark, Adam Lindgreen, Full Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa and Stefan Markovic, Full Professor of Marketing, Department of Marketing, NEOMA Business School, France
Recensioner i media
‘Tourism as a global socioeconomic force is resilient and yet it is highly susceptible to the complexity and uncertainty inherent in today’s ever-changing globalized market dynamics. Changes in consumer preferences, political landscapes, and global events pose new challenges and create uncertainty in the demand for tourism experiences and services. Navigating the landscape of uncertainties in tourism demands researchers and practitioners alike to be creative and innovative in their approach to dealing with problems and challenges. The Research Handbook on Tourism, Complexity, and Uncertainty offers novel ideas and critical approaches to current tourism challenges and brings out solutions for complex and multifaceted issues affecting the different stakeholders of the tourism ecosystem. It is a must-have book for tourism researchers, educators, and practitioners.’
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