Field Guide to Intercultural Research

Edited by David S. A. Guttormsen, Associate Professor in Organisation and Management, Department of Business, Strategy and Political Sciences, USN School of Business, University of South-Eastern Norway, Norway, Jakob Lauring, Professor in International Management, School of Business and Social Sciences, Aarhus University, Denmark and Malcolm Chapman, (retired) formerly Senior Lecturer, Centre for International Business, University of Leeds, UK

‘A useful and comprehensive guide for academic researchers, particularly into international business practice and its relationship to culture, covering principles and practice of effective fieldwork.’

• Contents:Preface: some musings on fieldwork in a business context xxivMalcolm Chapman1 Introduction: following the researchers into the field 1David S. A. Guttormsen, Jakob Lauring and Malcolm ChapmanPART I PRACTICAL THEMES2 Using grounded theory in an African business context 14W. Travis Selmier II and Aloysius Newenham-Kahindi3 Intercultural survey research: challenges and suggested solutions 29Anne-Wil Harzing, B. Sebastian Reiche and Markus Pudelko4 Interviewing global elites 41William S. Harvey5 Survey-based research in remote Indigenous communities:considerations for methods 54Indigo Holcombe-James and Ellie Rennie6 Methodological reflections on researching ethnic businessin Southern Europe: experiences from the field 68Gunhild Odden7 Overcoming challenges in intercultural interviewing: therole of intercultural training for early-career researchers 81Ritam Garg and Petra Poljsak-Rosinski8 Coding intercultural fieldwork data: a hands-on approach 93Mai Skjøtt Linneberg and Steffen Korsgaard9 Some practical advice on collecting qualitative data:outline of a fieldwork process 106Jakob Lauring and Charlotte Jonasson10 Unlocking the affordances of digital technology inqualitative research 119Marta JackowskaPART II THEORETICAL THEMES11 Reflections on an intercultural (research) life 135Bruce W. Stening12 Doing field work in culturally hybrid locations 147Mette Zølner13 Researching religion in organizations: key issues and strategies 157Christopher Richardson14 Operationalizing ‘culture’ when conducting cross-culturalfieldwork: the case of Germany and South Africa 166Badri Zolfaghari15 Academic disciplines have cultures, too: interculturalchallenges for interdisciplinary researchers in the field 178David S. A. Guttormsen, Petra Poljsak-Rosinski, HtweHtwe Thein, Trifon Pavkov, Katarina Brkovic and Michael Gillan16 Dilemmas with multiple social identities in the field ofinternational development 193Masumi Owa17 Strategies to survive on foreign turf: experience sharingand reflections from two apparent aliens in the field 204Annelise Ly and Ingrid Onarheim Spjeldnæs18 ‘Inside-out’: race, role and relations in intercultural fieldwork 216Charlotte Jonasson, Jakob Lauring and David S. A. Guttormsen19 Intercultural challenges of ‘rapport’ in French–Germanorganizational field research – insights from a binationalresearch tandem 229Christoph Barmeyer and Eric DavoinePART III REGIONAL THEMES20 Cultural considerations and qualitative research within anAfrican context 243Nomusa Benita Mazonde21 Navigating the realities of intercultural research inSub-Saharan Africa: insights from Nigeria 255Adebukola E. Oyewunmi, Stephen I. Ukenna and Ebes Esho22 The challenges of conducting field studies in China 269Anna Shostya, Moshe Banai and Joseph C. Morreale23 Challenges and promoters during international fieldwork inLebanon 287Hana Abdo, Amélie Artis and Anne Bartel-Radic24 Intersectional challenges of conducting qualitative researchin the Middle East 295Maranda Ridgway and Fiona Robson25 Crossing borders, traversing cultures and mediatingidentities: a reflection on fieldwork conducted in the Arab Gulf 310Sarina Theys26 Doing qualitative field research in Vietnam 321Thi My Hanh Huynh and Anne Bartel-Radic27 Investigating the worldview of professionals: reflectionson the challenges of researching in the Thai culture 329Astrid Kainzbauer and Brian HuntAfterword 340Fiona MooreIndex