Research Handbook on Corporate Social Responsibility in Sport

Edited by Christos Anagnostopoulos, UNESCO Chairholder on Governance and Social Responsibility in Sport and Assistant Professor of Sport Management, College of Science and Engineering, Hamad Bin Khalifa University, Qatar and Visiting Professor, Faculty of Business Administration and Social Sciences, Molde University College, Norway

‘The Research Handbook on Corporate Social Responsibility in Sport remains faithful to its central theme – CSR in sport – while effectively delivering a diverse and in-depth exploration of the subject. It can serve as a valuable resource in numerous sport management courses, including those on sport communication, sport sociology, sport marketing, and sport and culture. The accessible yet academically rigorous writing style ensures its relevance not only for students but also for instructors and practitioners seeking practical insights. Furthermore, it provides timely and applicable guidance for readers aiming to deepen their understanding of CSR or to develop effective, real-world CSR strategies.’

• ContentsForeword xiii1 Introduction to the Research on Corporate Social Responsibility in Sport 1Christos AnagnostopoulosPART I FRAMING CSR IN SPORT2 Conceptualizing the contingent nature of social responsibility in sport 35Jonathan Robertson, Rochelle Eime and Hans Westerbeek3 The social responsibility of nonprofit sport organizations: a rapid literaturereview 53Géraldine Zeimers and Pierre Léonard4 Critical view of corporate social responsibility in sport, colonialism andpower: neoliberalism and Foucaudian analysis 77Umer Hussain5 Financial impact of corporate social responsibility in sport: towards aresearch agenda 95Christina Philippou6 Culture and corporate social responsibility: the case of Chineseprofessional football 111Bingjie Wang, Do Young Pyun and Joe Piggin7 Corporate social responsibility in the workplace: Which role for sports andphysical activity? 125Yann Baup, Bénédicte Vignal and Guillaume Bodet8 The charitable foundation model of corporate social responsibilityimplementation: the case of French professional team sport organizations 143Werner Boucher, Aurélien François and Nadine Dermit-Richard9 Delving into the intersection of governance and social responsibility insport: re-conceptualizing fair play through the kaleidoscope and livingorganisms metaphors 165Charles Owusu Asamoah and Terri ByersPART IIRESEARCHING CSR OF AND THROUGH SPORT10 Doing well at doing good: redux 183Emily Sparvero and Aubrey Kent11 A sustainability assessment tool for international sport federations 197Mark Hurst and Emmanuel Bayle12 Corporate social responsibility through sport for development: socialinnovation in nonprofit sport organizations in Barbados 217Daneka Headley and Terri Byers13 A legacy of the 2010 FIFA men’s World Cup: social responsibility throughthe Football Foundation of South Africa 237Janice Hemmonsbey and Kamilla Swart14 Repairing legitimacy through sport-related corporate social responsibilitydisclosure in Brazil: the case of Petrobras 257Victor Pessoa de Melo Gomes and Manuel Castelo Branco15 A typology of corporate social responsibility in the Chinese BasketballAssociation League 277Zhe Wang, Daniel Read and Lauren Burch16 Social responsibility through a social impact capacity building program: acase study of the True Athlete project and UK Sport’s Powered by Purposeprogram 295Davies Banda, Sam Parfitt and Laurence Halsted17 Corporate social responsibility and stakeholder demands: an umbrellametaphor and empirical insights from football 317Dimitrios Kolyperas and Ismini PavlopoulouIndex 339