Michał Mokrzan is a member of staff at the Institute of Ethnology and Cultural Anthropology at the University of Wrocław. He has received multiple awards for the book Class, Capital, and Coaching in the Era of Late Capitalism: The Persuasion of Neoliberal Governmentality (Toruń: Nicolaus Copernicus University Scientific Press, 2019), including the Bronisław Malinowski Award (from the Polish Academy of Sciences).

“This is a valuable monograph that presents a very detailed analysis of how anthropological narrative is constructed using various rhetorical tools.” • Krzysztof Jaskułowski, SWPS University“The book is not only very insightful on a theoretical and conceptual level, but its main strength lies in the application of a rhetorical reading of anthropology of specific works by anthropologists.” • Kris Rutten, Ghent University

• ForewordIvo StreckerAcknowledgmentsIntroductionChapter 1. The Chiasmus of Rhetoric and AnthropologyChapter 2. Root Metaphors for ‘Culture’ and Social LifeChapter 3. Enargeia, Metonymy and Synecdoches: Videocentrism in Bronislaw Malinowski’s Argonauts of the Western PacificChapter 4. Varieties of Rhetoric in Kazimiera Zawistowicz-Adamska’s Społeczność Wiejska (Rural Community)Chapter 5. Persuasive Engrams: The Work of Memory in Claude Lévi-Strauss’ Tristes TropiquesChapter 6. Coercive Script and Innocent Speech: Re-Thinking Jacques Derrida’s of GrammatologyChapter 7. Artful Speakers and Willful Listeners: The Quandaries of Irony Prejudice and Pre-TextsChapter 8. Paronomasia and Complexity of Parody: A Rhetorical Reading of Stephen Tyler’s ‘a Post-Modern in-Stance’Chapter 9. Accusation and Defence: The Rhetorics of ‘Moral’ and ‘Objective’ AnthropologiesConclusionReferencesIndex

Michał Mokrzan is a member of staff at the Institute of Ethnology and Cultural Anthropology at the University of Wrocław. He has received multiple awards for the book Class, Capital, and Coaching in the Era of Late Capitalism: The Persuasion of Neoliberal Governmentality (Toruń: Nicolaus Copernicus University Scientific Press, 2019), including the Bronisław Malinowski Award (from the Polish Academy of Sciences).

“This is a valuable monograph that presents a very detailed analysis of how anthropological narrative is constructed using various rhetorical tools.” • Krzysztof Jaskułowski, SWPS University“The book is not only very insightful on a theoretical and conceptual level, but its main strength lies in the application of a rhetorical reading of anthropology of specific works by anthropologists.” • Kris Rutten, Ghent University

• ForewordIvo StreckerAcknowledgmentsIntroductionChapter 1. The Chiasmus of Rhetoric and AnthropologyChapter 2. Root Metaphors for ‘Culture’ and Social LifeChapter 3. Enargeia, Metonymy and Synecdoches: Videocentrism in Bronislaw Malinowski’s Argonauts of the Western PacificChapter 4. Varieties of Rhetoric in Kazimiera Zawistowicz-Adamska’s Społeczność Wiejska (Rural Community)Chapter 5. Persuasive Engrams: The Work of Memory in Claude Lévi-Strauss’ Tristes TropiquesChapter 6. Coercive Script and Innocent Speech: Re-Thinking Jacques Derrida’s of GrammatologyChapter 7. Artful Speakers and Willful Listeners: The Quandaries of Irony Prejudice and Pre-TextsChapter 8. Paronomasia and Complexity of Parody: A Rhetorical Reading of Stephen Tyler’s ‘a Post-Modern in-Stance’Chapter 9. Accusation and Defence: The Rhetorics of ‘Moral’ and ‘Objective’ AnthropologiesConclusionReferencesIndex