Resilient Businesses for Sustainability

Advances in Human Resource Management and Marketing, Part B

AvRajnish Kumar Misra,Shriram A. Purankar

Inbunden, Engelska, 2024

Del i serien Advanced Series in Management

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Beskrivning

The modern era is marked by intricate disruptions originating from diverse sources, carrying long-term implications. In the face of this formidable predicament, organizations find themselves compelled to embrace new management practices suitable for this ever-changing landscape. As the focus shifts to resilience, organizational leaders strive to cultivate robust entities capable of bouncing back stronger, ensuring their prosperity in this challenging environment.In Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B, a cross-section of global academics highlight the paths taken by various organizations to create resilient enterprises. This fascinating work explores how companies adapt, innovate, and integrate data into their processes while embracing transformative technologies in order to overcome challenges in different spheres of business. By conquering multifaceted obstacles across various domains of business, these organizations forge sustainable competitive advantages that propel growth and create market leadership.With contributions from a diverse cross-section of scholars worldwide, this second volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses. Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity, this book serves as an indispensable resource for researchers, practitioners, and leaders seeking to thrive in the turbulent era we inhabit.

Produktinformation

Utgivningsdatum:2024-10-02
Mått:165 x 240 x 13 mm
Vikt:410 g
Format:Inbunden
Språk:Engelska
Serie:Advanced Series in Management
Antal sidor:192
Förlag:Emerald Publishing Limited
ISBN:9781836081296

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap
Företagsekonomi inom Ekonomi och Ledarskap
Affärsstrategi inom Ekonomi och Ledarskap

Mer om författaren

Rajnish Kumar Misra, Jaypee Institute of Information Technology, IndiaShriram A. Purankar, Jaypee Institute of Information Technology, IndiaDivya Goel, Jaypee Institute of Information Technology, IndiaShivani Kapoor, Jaypee Institute of Information Technology, IndiaRidhima B. Sharma, Jaypee Institute of Information Technology, India

Innehållsförteckning

Chapter 1. Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing - An Overview; Rajnish Kumar Misra, Shriram A. Purankar, Divya Goel, Shivani Kapoor, and Ridhima B. SharmaSection 1: Role of Human Resource for SustainabilityChapter 2. Industrial Relations - Towards Resilient Business in the Print industry - A Study with Respect to Kerala Trade Unions from Leaders Perspective; K. S. ChandrasekarChapter 3. Humanizing Practices for People Management: A Case Study from Covid-19; Asiya Nasreen and Sarika TomarChapter 4. Happiness Dynamics of Employees at Workplace - A Bibliometric Review; Kajal Sitlani, Abhineet Saxena, Deepti Sharma, and Garima PancholiChapter 5. Learning Organization and Organizational Resilience - A Literature Review; Sreeja K. and Hemalatha K. G.Chapter 6. Role of Female Labour Force Participation in Building Resilient Businesses; Bhavna Jaidwal and Kshama SharmaChapter 7. Impact of Employee Perception of CSR on Employee Engagement Practices: A Study of Selected Manufacturing Organizations of Delhi/NCR; Mitushi Singh, Shivani Kapoor, Divya Goel, and Charu SijoriaSection 2: Marketing for Building Resilient BusinessesChapter 8. An Empirical Investigation on Impact of Social Media Marketing of HEI on Student Psychology; Shubhika Gaur, Shriram A. Purankar, and Namita SrivastavaChapter 9. Impact of Consumers' Sustainability Consciousness on Consumers' Evangelism; Pooja Tripathi and Sujata KapoorChapter 10. Digital Innovations and Their Effect on User Interaction in Fitness Apps: A Comprehensive Review and Future Research Directions; Adarsh Chandra Nigam and Ruby Soni ChandaChapter 11. Influence of Digital Marketing Adoption to Leverage Digital Footfall and Enhanced Sales; Sadashiva Tandur, Adarsh Garg, and Mujibur RahmanChapter 12. A Study on the Impact of Covid-19 Towards E-Commerce in India; Dave K. A.Chapter 13. A Bibliometric Analysis on Luxury Marketing in India: 2010 To 2021; Charul Agrawal and Taranjeet Duggal