Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia.Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.

• Chapter 1. MetaMinds and Digital Realms: Deciphering Gen Z Consumer Behavior in Metaverse Marketing; Priyakrushna Mohanty, Aarthy Chellasamy, and Aishwarya NagarathinamChapter 2. Out of the Shadows: Cybersecurity Challenges and Solutions in Organizations; Brian Heath, Ross Jackson, Scott Dewicki, Paul Hartman, and Shweta KumarChapter 3. Exploring Factors Influencing Purchase Intentions among Metaverse Enthusiasts: An Investigation in Northern India; Kavita Rani and Manjit KourChapter 4. Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain; Prabhjeet Kaur, Lokesh Jasrai, and Aditya Kumar DivyamChapter 5. Beyond Boundaries: Uniting AI and the Metaverse for Tomorrow's Realities; Hafijull MondalChapter 6. Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences; Animesh Kumar Sharma, Rahul Sharma, and Rajesh VermaChapter 7. Metaverse Adoption among Banking Users: A Developing Nation’s Perspective; Anamica Singh, Anchal Luthra, Seema Garg, and Vinita SharmaChapter 8. Democratizing Immersive Learning; Rajesh Verma and P. James Daniel PaulChapter 9. Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective; Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu, Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam, and Pankaj KumarChapter 10. Utopian Dreams or Dystopian Realities: Navigating Ethics in the Metaverse; Lekhika Sharma, Neeraj Kaushik, Yasha Bothra, and Manpreet AroraChapter 11. Challenges and Future Directions for the Use of AI and Security Intelligence in Tourism Industry; Mohammad Badruddoza Talukder, Firoj Kabir, Mohammad Abu Horaira, and Sanjeev KumarChapter 12. AI and Robotics Awareness: Effects on Hotel Employee Turnover; Anshul Garg, Gopinath Sangaran, and Vincent Pang Fook HuatChapter 13. Guest-Centric AI: A Theoretical Inquiry of Guest Experiences on the Integration of AI Chatbots among Luxury Guest Accommodations; Chen Weimei, Rupam Konar, and Neethiahnanthan Ari RagavanChapter 14. Business Resilience via Forward-Looking Approach (FLA): Metaverse as a Potential Innovation; Sneha Biswas and Rituparna ChatterjeeChapter 15. Virtual Tourism: Traversing the Kaleidoscope of Virtual Reality; Neetha Mary Avanesh and Minu ZachariahChapter 16. Demystifying Opportunities and Risk for Businesses: A Qualitative Enquiry; Manpreet Arora and Jeetesh KumarChapter 17. The Dark Side of the Metaverse: Privacy, Security, and Safety Concerns; Vaishali Dhiman and Manpreet Arora

Jeetesh Kumar is a Senior Lecturer at the School of Hospitality, Tourism and Events and Associate Director for Information Management and Documentation at the Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia.Manpreet Arora is a Senior Assistant Professor of Management in the School of Commerce and Management Studies, Central University of Himachal Pradesh, Dharamshala, India.

• Chapter 1. MetaMinds and Digital Realms: Deciphering Gen Z Consumer Behavior in Metaverse Marketing; Priyakrushna Mohanty, Aarthy Chellasamy, and Aishwarya NagarathinamChapter 2. Out of the Shadows: Cybersecurity Challenges and Solutions in Organizations; Brian Heath, Ross Jackson, Scott Dewicki, Paul Hartman, and Shweta KumarChapter 3. Exploring Factors Influencing Purchase Intentions among Metaverse Enthusiasts: An Investigation in Northern India; Kavita Rani and Manjit KourChapter 4. Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain; Prabhjeet Kaur, Lokesh Jasrai, and Aditya Kumar DivyamChapter 5. Beyond Boundaries: Uniting AI and the Metaverse for Tomorrow's Realities; Hafijull MondalChapter 6. Exploring the Metaverse: Transformative Applications of AI in Virtual Tourism Experiences; Animesh Kumar Sharma, Rahul Sharma, and Rajesh VermaChapter 7. Metaverse Adoption among Banking Users: A Developing Nation’s Perspective; Anamica Singh, Anchal Luthra, Seema Garg, and Vinita SharmaChapter 8. Democratizing Immersive Learning; Rajesh Verma and P. James Daniel PaulChapter 9. Factors Influencing Adoption of Metaverse Platform: Gen Z Perspective; Pravin Chandra Singh, Abhishek Kumar Pandey, Premendra Sahu, Vishal Kumar Singh, Sujay Vikram Singh, Kumari Neelam, and Pankaj KumarChapter 10. Utopian Dreams or Dystopian Realities: Navigating Ethics in the Metaverse; Lekhika Sharma, Neeraj Kaushik, Yasha Bothra, and Manpreet AroraChapter 11. Challenges and Future Directions for the Use of AI and Security Intelligence in Tourism Industry; Mohammad Badruddoza Talukder, Firoj Kabir, Mohammad Abu Horaira, and Sanjeev KumarChapter 12. AI and Robotics Awareness: Effects on Hotel Employee Turnover; Anshul Garg, Gopinath Sangaran, and Vincent Pang Fook HuatChapter 13. Guest-Centric AI: A Theoretical Inquiry of Guest Experiences on the Integration of AI Chatbots among Luxury Guest Accommodations; Chen Weimei, Rupam Konar, and Neethiahnanthan Ari RagavanChapter 14. Business Resilience via Forward-Looking Approach (FLA): Metaverse as a Potential Innovation; Sneha Biswas and Rituparna ChatterjeeChapter 15. Virtual Tourism: Traversing the Kaleidoscope of Virtual Reality; Neetha Mary Avanesh and Minu ZachariahChapter 16. Demystifying Opportunities and Risk for Businesses: A Qualitative Enquiry; Manpreet Arora and Jeetesh KumarChapter 17. The Dark Side of the Metaverse: Privacy, Security, and Safety Concerns; Vaishali Dhiman and Manpreet Arora