Bahaa Subhi Awwad is an Associate Professor of Financial Management Faculty of Business and Economy, Computerized of Banking & Financial Department, at Palestine Technical University, Kadoorie

• Part I. Artificial intelligence and business sustainability Chapter 1. The Role of Artificial Intelligence in Marketing Sustainability; Najwan Adileh Chapter 2. The impact of artificial intelligence on economic sustainability in Palestine; Farah Dudin Chapter 3. How AI-Driven Chatbots Shape Corporate Reputation: The Interplay of Information Asymmetry and Communication Quality in the Insurance Industry; Razan Awadallah Awwad, Hasan Yousef Aljuhmani, and Sameer Hamdan Chapter 4. The Impact of Financial Technology on Islamic Bank Services in Palestine from the Perspective of Customers; Alaa Sobhi Razia, Raghad Darwish, and Bahaa Subhi Awwad Chapter 5. The impact of implementing digital transformation on the quality of government service provision in the Palestinian Ministry of Higher Education and Scientific Research; Bahaa Subhi Awwad and Mohammad Abu Dhair Part II. Artificial intelligence governance Chapter 6. Blockchain—Opportunities and Challenges for Accounting and Auditing Professionals in Palestine; Majdi Wael Alkababji Chapter 7. The Role of IT Governance in Enhancing Internal Control in the Palestinian Monetary Authority; Saleem khuffash Chapter 8. Ethics of artificial intelligence on social media marketing; Najwan Ibrahim Jadallah and Bahaa Subhi Awwad Chapter 9. Cybersecurity in light of artificial intelligence opportunities and challenges; Najwan Ibrahim Jadallah Chapter 10. The Role of Artificial Intelligence in Translation Sites; Sameer Ahmad Tanni Part III. Sustainability and Governance Chapter 11. Cultivating Sustainability: Analysis Study of Green Practices and Management Strategies in Palestinian Higher Education; Asem ObiedChapter 12. Digital Leadership in Palestinian universities; Ohoud Yousef Mazhar Chapter 13. Does competitive intelligence enhance the market position of Palestinian companies?; Ammar Zakaria Salem and Bahaa Subhi AwwadChapter 14. Exploring the interconnection between governance theories and finance in the era of digital transformation; Bahaa Subhi Awwad and Ammar Zakaria salem Chapter 15. The mediating role of governmental responsibilities and regulations towards Corporate Social Responsibility: Comparative study ; Tala Awad, Razan Awadallah Awwad, and Sameer Hamdan

Bahaa Subhi Awwad is an Associate Professor of Financial Management Faculty of Business and Economy, Computerized of Banking & Financial Department, at Palestine Technical University, Kadoorie

• Part I. Artificial intelligence and business sustainability Chapter 1. The Role of Artificial Intelligence in Marketing Sustainability; Najwan Adileh Chapter 2. The impact of artificial intelligence on economic sustainability in Palestine; Farah Dudin Chapter 3. How AI-Driven Chatbots Shape Corporate Reputation: The Interplay of Information Asymmetry and Communication Quality in the Insurance Industry; Razan Awadallah Awwad, Hasan Yousef Aljuhmani, and Sameer Hamdan Chapter 4. The Impact of Financial Technology on Islamic Bank Services in Palestine from the Perspective of Customers; Alaa Sobhi Razia, Raghad Darwish, and Bahaa Subhi Awwad Chapter 5. The impact of implementing digital transformation on the quality of government service provision in the Palestinian Ministry of Higher Education and Scientific Research; Bahaa Subhi Awwad and Mohammad Abu Dhair Part II. Artificial intelligence governance Chapter 6. Blockchain—Opportunities and Challenges for Accounting and Auditing Professionals in Palestine; Majdi Wael Alkababji Chapter 7. The Role of IT Governance in Enhancing Internal Control in the Palestinian Monetary Authority; Saleem khuffash Chapter 8. Ethics of artificial intelligence on social media marketing; Najwan Ibrahim Jadallah and Bahaa Subhi Awwad Chapter 9. Cybersecurity in light of artificial intelligence opportunities and challenges; Najwan Ibrahim Jadallah Chapter 10. The Role of Artificial Intelligence in Translation Sites; Sameer Ahmad Tanni Part III. Sustainability and Governance Chapter 11. Cultivating Sustainability: Analysis Study of Green Practices and Management Strategies in Palestinian Higher Education; Asem ObiedChapter 12. Digital Leadership in Palestinian universities; Ohoud Yousef Mazhar Chapter 13. Does competitive intelligence enhance the market position of Palestinian companies?; Ammar Zakaria Salem and Bahaa Subhi AwwadChapter 14. Exploring the interconnection between governance theories and finance in the era of digital transformation; Bahaa Subhi Awwad and Ammar Zakaria salem Chapter 15. The mediating role of governmental responsibilities and regulations towards Corporate Social Responsibility: Comparative study ; Tala Awad, Razan Awadallah Awwad, and Sameer Hamdan

Bahaa Subhi Awwad is an Associate Professor of Financial Management Faculty of Business and Economy, Computerized of Banking & Financial Department, at Palestine Technical University, Kadoorie

• Part I. Artificial intelligence and business sustainability Chapter 1. The Role of Artificial Intelligence in Marketing Sustainability; Najwan Adileh Chapter 2. The impact of artificial intelligence on economic sustainability in Palestine; Farah Dudin Chapter 3. How AI-Driven Chatbots Shape Corporate Reputation: The Interplay of Information Asymmetry and Communication Quality in the Insurance Industry; Razan Awadallah Awwad, Hasan Yousef Aljuhmani, and Sameer Hamdan Chapter 4. The Impact of Financial Technology on Islamic Bank Services in Palestine from the Perspective of Customers; Alaa Sobhi Razia, Raghad Darwish, and Bahaa Subhi Awwad Chapter 5. The impact of implementing digital transformation on the quality of government service provision in the Palestinian Ministry of Higher Education and Scientific Research; Bahaa Subhi Awwad and Mohammad Abu Dhair Part II. Artificial intelligence governance Chapter 6. Blockchain—Opportunities and Challenges for Accounting and Auditing Professionals in Palestine; Majdi Wael Alkababji Chapter 7. The Role of IT Governance in Enhancing Internal Control in the Palestinian Monetary Authority; Saleem khuffash Chapter 8. Ethics of artificial intelligence on social media marketing; Najwan Ibrahim Jadallah and Bahaa Subhi Awwad Chapter 9. Cybersecurity in light of artificial intelligence opportunities and challenges; Najwan Ibrahim Jadallah Chapter 10. The Role of Artificial Intelligence in Translation Sites; Sameer Ahmad Tanni Part III. Sustainability and Governance Chapter 11. Cultivating Sustainability: Analysis Study of Green Practices and Management Strategies in Palestinian Higher Education; Asem ObiedChapter 12. Digital Leadership in Palestinian universities; Ohoud Yousef Mazhar Chapter 13. Does competitive intelligence enhance the market position of Palestinian companies?; Ammar Zakaria Salem and Bahaa Subhi AwwadChapter 14. Exploring the interconnection between governance theories and finance in the era of digital transformation; Bahaa Subhi Awwad and Ammar Zakaria salem Chapter 15. The mediating role of governmental responsibilities and regulations towards Corporate Social Responsibility: Comparative study ; Tala Awad, Razan Awadallah Awwad, and Sameer Hamdan