Going Global
Enterprise 02.02
94 kr
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Beskrivning
Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.Includes a glossary of key concepts and a comprehensive resources guide
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Managing Resources and Information
Roger Cartwright, Michael Collins, George Green, Anita Candy, Management Charter Initiative (MCI)
Häftad, 1998
279 kr
