Going Global

Enterprise 02.02

AvRoger Cartwright

Häftad, Engelska, 2002

Del i serien Express Exec

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Beskrivning

Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalizationExamples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.Includes a glossary of key concepts and a comprehensive resources guide

Produktinformation

Utgivningsdatum:2002-01-10
Mått:126 x 164 x 11 mm
Vikt:113 g
Format:Häftad
Språk:Engelska
Serie:Express Exec
Antal sidor:128
Förlag:John Wiley and Sons Ltd
ISBN:9781841123165

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Mer om författaren

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Innehållsförteckning

Introduction to Express Exec v 02.02.01 Introduction to Going Global 102.02.02 Definition of Terms: What is Going Global? 502.02.03 Evolution of Going Global 1302.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 2702.02.05 The Issue of Globalization 3502.02.06 The State of the Art of Going Global 4502.02.07 Going Global Success Stories 5902.02.08 Key Concepts and Thinkers 7902.02.09 Resources for Going Global 8902.02.10 Ten Steps to Assist Going Global 99 Frequently Asked Questions (FAQs) 105Index 109