Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.

• * Foreword* Introduction: The Mandrake ModeOrvar Lofgren and Robert Willim* Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of SerenityTom O'Dell* Trick or Treatment: Brokers in BiotechLynn Akesson* Possessed by Enterprise: Values and Value-creation in Mandrake ManagementKaren Lisa Goldschmidt Salamon* Catwalking and Coolhunting: The Production of NewnessOrvar Lofgren* Transformers: Hip Hotels and Cultural Economics of Aura-productionMaria Christersdotter* Spectral Events: Attempts at Pattern RecognitionPer-Markku Ristilammi* It's in the Mix: Configuring Industrial CoolRobert Willim* A Land of Milk and Money: The Dairy Counter in an Economy of Added ValuesHakan Jonsson* Flexible, Adaptable, Employable: Ethics for a New Labour MarketKarin Salomonsson* Making Sense: An AfterwordNigel Thrift

Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.

• * Foreword* Introduction: The Mandrake ModeOrvar Lofgren and Robert Willim* Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of SerenityTom O'Dell* Trick or Treatment: Brokers in BiotechLynn Akesson* Possessed by Enterprise: Values and Value-creation in Mandrake ManagementKaren Lisa Goldschmidt Salamon* Catwalking and Coolhunting: The Production of NewnessOrvar Lofgren* Transformers: Hip Hotels and Cultural Economics of Aura-productionMaria Christersdotter* Spectral Events: Attempts at Pattern RecognitionPer-Markku Ristilammi* It's in the Mix: Configuring Industrial CoolRobert Willim* A Land of Milk and Money: The Dairy Counter in an Economy of Added ValuesHakan Jonsson* Flexible, Adaptable, Employable: Ethics for a New Labour MarketKarin Salomonsson* Making Sense: An AfterwordNigel Thrift

Orvar Lofgren is Professor, Department of European Ethnology, University of Lund, Sweden.Robert Willim is Researcher at the Department of European Ethnology, University of Lund, Sweden.

• * Foreword* Introduction: The Mandrake ModeOrvar Lofgren and Robert Willim* Meditation, Magic and Spiritual Regeneration: Spas and the Mass Production of SerenityTom O'Dell* Trick or Treatment: Brokers in BiotechLynn Akesson* Possessed by Enterprise: Values and Value-creation in Mandrake ManagementKaren Lisa Goldschmidt Salamon* Catwalking and Coolhunting: The Production of NewnessOrvar Lofgren* Transformers: Hip Hotels and Cultural Economics of Aura-productionMaria Christersdotter* Spectral Events: Attempts at Pattern RecognitionPer-Markku Ristilammi* It's in the Mix: Configuring Industrial CoolRobert Willim* A Land of Milk and Money: The Dairy Counter in an Economy of Added ValuesHakan Jonsson* Flexible, Adaptable, Employable: Ethics for a New Labour MarketKarin Salomonsson* Making Sense: An AfterwordNigel Thrift