Bokus
Leanne White - Commercial Nationalism and Tourism, Häftad

Häftad, Engelska, 2017

Commercial Nationalism and Tourism

Selling the National Story

Av Leanne White

Del 77 i serien Aspects of Tourism

568 kr

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Beskrivning
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
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Leanne White is Senior Lecturer in Marketing at the College of Business, Victoria University, Australia. Her main research interests are national identity, commercial nationalism, popular culture, advertising, destination marketing and cultural tourism.

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Leanne White has curated a scholarly collection of essays contributing to the dialogue regarding nationalism and tourism. Framed by insights into the theories of nationalism, this diverse set of international case studies opens a conversation about commercial nationalism in relation to tourism while complementing the editor’s previous work in this field.

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